Biography

Meet Scott Greenberg: the go-to expert for organizations aiming to elevate their business metrics and the people behind them. With a unique blend of strategic business acumen and human-focused leadership, Scott is the catalyst for holistic business transformation.

Author of the game-changing books Stop the Shift Show and The Wealthy Franchisee, Scott dives deep into the human elements that directly impact business performance. He equips leaders with a peak performance mindset, empowering them to lead more effectively and cultivate high-performing teams. His innovative management tool, 30-Second Leadership™, has revolutionized the way businesses enhance employee mindset, skillset, and overall performance.

As a former multi-unit franchise owner recognized for best management and customer service, Scott brings a wealth of real-world experience to his programs. His keynotes and online trainings are not just informative but transformative, offering actionable strategies that produce immediate and lasting results.

But Scott is more than just a business transformer; he’s a storyteller, an inspirer, and a strategist. His high-energy, customized programs don’t just educate; they ignite audiences, leaving them empowered and inspired.

Scott’s expertise isn’t confined to the business world. He’s the author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2020) and Stop the Shift Show: Turn Your Hourly Employees into a Top Performing Team (February 2024), published by Entrepreneur Press. Scott is also a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine, and Franchise Business Review.

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Stop the Shift Show: Turn Your Hourly Workers into a Top-Performing Team

Navigating the complexities of managing hourly workers can be a daunting task. But what if you could turn this challenge into your competitive advantage? Based on his new book, Stop the Shift Show: Turn Struggling Hourly Workers Into a Top-Performing Team, Scott unveils the blueprint for transforming your hourly workforce into a high-performing team—without breaking the bank. Drawing from real-world case studies, cutting-edge hiring metrics, and actionable workforce strategies, this dynamic presentation will equip you with the tools to attract, retain, and lead top talent.

This keynote is a game-changer for:
- Leaders and managers overseeing hourly workers and diverse teams
- Organizations stuck in a revolving door of hiring and losing hourly staff
- Decision-makers seeking actionable coaching techniques for immediate implementation

Attendees will walk away with:
- A deep understanding of what sets high-performance cultures apart
- Innovative strategies to attract top talent without inflating labor costs
- A roadmap to overcome hiring biases and the discipline to wait for the right fit
- Best practices for recruiting, onboarding, and training that lead to long-term retention

Think, Lead, Serve: How Mindset & Culture Lead to Profit & Performance

In the fast-paced world of business, it’s easy to get lost in the weeds of daily operations. But what if the secret to skyrocketing profits and performance lies in the intangible elements of mindset and culture? This isn’t just a keynote; it’s a game-changer. Scott Greenberg will guide you through actionable strategies that will elevate not just your operations but your entire organizational ethos.

This keynote helps leaders & managers who:
- Feel trapped in the never-ending cycle of operational demands
- Are grappling with a disengaged or underperforming workforce
- Aim to transform customer interactions into lasting relationships

Attendees will walk away with tools to:
- Master the art of operating from your “point of clarity” to shatter performance barriers
- Decode the DNA of culture: It’s more than just “being nice”
- Transform your customer service from transactional to transformational

You’ve Got This!: The Human Factors of Resilience & Results

In a world that’s constantly changing, resilience isn’t just a buzzword; it’s a business imperative. Scott Greenberg doesn’t just inspire; he equips your team with actionable strategies to face adversity head-on and come out stronger. From understanding the psychology of decision-making to fostering a culture of support, this keynote is a toolkit for resilience and results.

This keynote helps leaders & teams who:
- Are navigating the turbulent waters of market change and organizational setbacks
- Recognize the emotional pitfalls affecting their decision-making and seek practical solutions
- Want to reignite the passion and performance of their teams

Attendees will walk away with tools to:
- Master the art of “Focused Control” to cut through the noise and prioritize effectively
- Learn the “Trigger-to-Trouble” process and how to disrupt it for better decision-making
- Implement team-building strategies that foster a culture of collective strength and support

30-Second Leadership: The Human Factors of Resilience & Results

Time is money, and in today’s fast-paced business environment, leaders can’t afford to waste either. Enter 30-Second Leadership, a revolutionary coaching method that delivers immediate, impactful results. Scott Greenberg will guide you through a field-tested system that not only improves employee performance but also frees up your time to focus on what really matters: growing your business.

This keynote aims at leaders & managers who:
- Are tasked with training and coaching frontline employees but are not seeing the desired results
- Aim to transform average team members into exceptional leaders who drive business growth
- Are grappling with the challenges of employee performance and effective training methods

Attendees will walk away with tools to:
- Master the art of “Quick-Engage” to inspire and motivate your employees in 30 seconds or less
- Implement a unified language for evaluating employee performance, ensuring consistency across management
- Learn strategies to not only retain top talent but also to elevate their performance and influence on the team
- Discover actionable tactics to re-engage employees who are disengaged or underperforming

The Wealthy Franchisee: Game-Changing Steps to Grow Your Business and Become a Wealthier (and Healthier) Franchisee

Why settle for average when you can be extraordinary? Scott Greenberg, former award-winning, multi-unit franchisee reveals the game-changing steps to elevate your franchise operations.This isn’t about more marketing or hiring better employees; it’s about unlocking the full potential of your existing operations to achieve consistent, profitable results. Learn tactics to supercharge productivity, reduce stress, and enjoy running your business while elevating customer interactions.

This keynote is for owners & managers who:
- Are drowning in the operational chaos of running a franchise business
- Are frustrated with underperforming employees and ineffective hiring strategies
- Aim to not just meet but exceed customer expectations for increased sales

Attendees will walk away with tools to:
- Discover the secret sauce to building MORE WEALTH from your current operations
- Master tactics to supercharge productivity, streamline operations, and maximize efficiency
- Learn life-changing strategies to reduce stress, live healthier, and actually enjoy running your business
- Elevate your customer interactions from mere transactions to meaningful, lasting connections

Testimonials

People really appreciated Scott and what he had to share. Franchisee owners really appreciated his perspective. From a one to five I would rate him a 5+.”
– McDonald’s
Scott Greenberg’s message really set the tone for our meeting—it resonated with our franchisees and tied directly into our CEO’s presentation, which was fantastic! Scott built a highly customized presentation for our event and referenced real world examples specific to our franchise system, which everyone loved. Even following our convention, we continue to hear our groups speaking of how a “High Performance Mindset” helps them to better achieve their goals.
– Buffalo Wings & Rings
The response was phenomenal! Scott was both entertaining and informational … In a post conference survey, Scott received the highest rating of the day, a 5 rating out of 5
– Global Franchise Group
Your presentation was right on target for our company and it really spoke directly to the challenges we and our franchisees are encountering … Your highly customized presentation made everyone feel that you were fully invested with us and truly understood who we are.”
– Lenny’s Franchise System
He really did his homework to understand our brand. Scott was able to connect to the franchisees at a deep level, and brought the kind of third party credibility that we needed to inspire everyone … Scott was a an absolute ‘10 out of 10’!”
– Honey Dew Donuts

Booksby Scott Greenberg

Stop the Shift Show: Turn Your Hourly Workers into a Top Performing Team

The Wealthy Franchisee

Blog Posts

The Power of Improvisation in an AI-Driven World

Why Improvisation is Essential in a Tech-Focused Era In an era where artificial intelligence is...

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What You Can Do to Overcome Your Insecurities

Understanding Insecurities and Their Impact on Leadership https://www.youtube.com/watch?v=e9JD7cEZlfE&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Insecurities affect how we present ourselves, especially...

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How to Teach Kids Accountability So They Can Thrive in Life

The Power of Teaching Accountability Through Leadership and Integrity https://youtu.be/Vn0nJwyDSHI As parents, we all want...

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Lessons From Disney’s Magical Customer Experience with Dennis Snow

What Makes Disney’s Customer Experience Unforgettable? https://www.youtube.com/watch?v=g09WV73f6MM&list=PLXTlGHk63lLhUq_lEU1bnM3LbQgMfwD-u Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

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Bridging the Gap: Navigating Political Discussions in the Workplace and at Events

Political discussions are bound to pop up at almost every turn – learn how to...

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How You Can Lead Different Generations in The Workplace

The Power of Generations: Building Stronger Teams Through Understanding 🎯🌟 https://www.youtube.com/watch?v=5AS7YENTjnI&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Let’s face it: different...

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Blog Posts

 

The Power of Improvisation in an AI-Driven World

Why Improvisation is Essential in a Tech-Focused Era In an era where artificial intelligence is...

Read More

What You Can Do to Overcome Your Insecurities

Understanding Insecurities and Their Impact on Leadership https://www.youtube.com/watch?v=e9JD7cEZlfE&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Insecurities affect how we present ourselves, especially...

Read More

How to Teach Kids Accountability So They Can Thrive in Life

The Power of Teaching Accountability Through Leadership and Integrity https://youtu.be/Vn0nJwyDSHI As parents, we all want...

Read More

Lessons From Disney’s Magical Customer Experience with Dennis Snow

What Makes Disney’s Customer Experience Unforgettable? https://www.youtube.com/watch?v=g09WV73f6MM&list=PLXTlGHk63lLhUq_lEU1bnM3LbQgMfwD-u Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

Read More

Bridging the Gap: Navigating Political Discussions in the Workplace and at Events

Political discussions are bound to pop up at almost every turn – learn how to...

Read More

How You Can Lead Different Generations in The Workplace

The Power of Generations: Building Stronger Teams Through Understanding 🎯🌟 https://www.youtube.com/watch?v=5AS7YENTjnI&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Let’s face it: different...

Read More