? When you use demographics to understand an audience, you’re considering stereotypical information that delineates WHAT they are without delving into WHO they are.
? Influencing outcomes becomes possible when you understand who people are on a deeper level – when you explore the shared human values that define your audience.
? Join the conversation with David Allison, a specialist in human values, a global researcher, a bestselling author, and the founder of the Valuegraphics Project. Discover why it’s crucial to move beyond demographics and focus on understanding the intrinsic values that drive your audience. ?
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Booking a Keynote Speaker: The Essential Checklist
