?️ Ken Schmidt knows a thing or two about making a memorable brand impression. As the former head of communications for the iconic brand Harley-Davidson, he earned praise for helping the company recover from a dismal place in its history through a change of mindset and by turning customers into advocates.
? In today’s ultra-competitive market, companies must demonstrate who they are, not what they do. Listen in as Ken explains why it takes more than an excellent product to grow a business and become a memorable brand in a fast-paced, impersonal world.
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