January 25, 2024Building a Brand That Attracts People

?️ It’s not what you do that matters, it’s who you are! Rethink your brand strategy with insights from Ken Schmidt, the driving force behind Harley-Davidson’s revival.

?️ Ken Schmidt knows a thing or two about making a memorable brand impression. As the former head of communications for the iconic brand Harley-Davidson, he earned praise for helping the company recover from a dismal place in its history through a change of mindset and by turning customers into advocates.

​? In today’s ultra-competitive market, companies must demonstrate who they are, not what they do. Listen in as Ken explains why it takes more than an excellent product to grow a business and become a memorable brand in a fast-paced, impersonal world.