June 3, 2024

?️ In a world where brand loyalty can seem fleeting, Ken Schmidt, former Director of Communications for Harley-Davidson, offers a unique perspective on cultivating a passionate and loyal customer base.

How can businesses build a passionate and loyal customer base? Let’s look at those who tattoo Harley-Davidson’s logo, for example. As Ken Schmidt, former Director of Communications for the company, states: those tattoos symbolize a deep emotional connection to the brand’s community and culture, not just its products. This profound loyalty underscores the importance of creating a culture that resonates personally with customers.

In our conversation, Schmidt debunks the myth that customer loyalty is solely tied to the product itself, emphasizing that true loyalty is directed toward the people and culture behind the brand. He asserts that the key to fostering loyalty is delight—creating experiences that make customers feel valued and happy.

To build loyalty, businesses should focus their efforts on elevating and celebrating their brand’s culture and people.

By being visibly passionate and engaging to create memorable experiences, it shifts the brand’s focus from mere product promotion to building lasting emotional connections with customers.

Unlock the secrets to building unwavering brand loyalty with Ken Schmidt by booking him for your next event. For a deeper dive into his strategies for fostering customer loyalty, watch the full interview here.

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Reviews & Ratings

     EXCELLENT  
     Based on 74 reviews 
    
 
 
   
 
 
        
   Tim Mooney 
 August 20, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Seth was on point and tremendous help before and after the event! Two thumbs up!
  
 
       
   Anthony Veneziale 
 August 14, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Seth is the real deal -- he knows the best speakers to make sure your event is successful. I've had the pleasure of working with Seth and The Keynote Curators and he's top notch. Also, his podcast is chock full of great insights and important topics. Thanks Seth!!
  
 
       
   M.D Milloy 
 August 8, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Seth is a great host, very inspirational and professional. Highly recommend!
  
 
       
   Aaron Farzam 
 August 3, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Keynote speaker searches have been overwhelmingl for me and my team.  Seth made the process easy.  Our expectations were exceeded. Great company. Highly recommended.
  
 
       
   Dante Fabro 
 July 29, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Keynote Speaker knowledge is unrivaled by Seth Dechtman and his team at The Keynote Curators.  If your event or conference requires a keynote speaker, call The Keynote Curators.  They are thorough and deliver the goods.  Seth makes sure that you get what you are looking for...in spades. Not to mention, Seth is very down to earth and speaks to people as equals. I really appreciate that. I'd recommend The Keynote Curators any day!
  
 
       
   Jamie Wright 
 July 25, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Found out about these folks through The Keynote Curators podcast - really great stuff!!
  
 
       
   Alison Levine 
 July 10, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Great podcast with a wide variety of speakers, topics, and themes. You can learn something unexpected from every episode!
  
 
       
   Victoria Matey 
 June 27, 2024
 
 
 Trustindex verifies that the original source of the review is Google. I had the pleasure of joining the Keynote Curators podcast as a guest. My experience collaborating with Seth and his team was great - fast, efficient, and most importantly, they are all wonderful human beings!
  
 
       
   Justin Chaffee 
 June 20, 2024
 
 
 Trustindex verifies that the original source of the review is Google. The Keybnote Curators and Seth Dechtman are a class act.

Timely, professional, and most of all hit the mark. Cannot recommend them with more emphasis.

If you need a speaker for your event conference or any program, do not hesitate to contact Seth and his team.
  
 
       
   Brandon Grimm 
 June 12, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Seth Deckman is the only Keynote Curator you’re ever going to need for your events and conferences that require the best Keynote speakers. His attention to detail and true concern about meeting your event’s needs to go above and beyond. I cannot recommend him highly enough call him as soon as you have your speaker need for your next conference or meeting.