Conference Like Coachella Today, audiences crave thought-provoking, immersive, inspirational experiences at events. The role of keynote speakers has changed to adapt.

Mark Healy, VP of Content at Ceros, interviewed me as part of a look into the changing landscape of the events industry. Our discussion focused on the changing role of keynote speakers related to conferences. The ‘through line’ of participation by a keynote speaker with event conferences is much longer and wider. Keynote speakers are engaged with their clients much earlier in the process and in a more meaningful way. Marketing videos, social media posts, and deep-dive interviews are more popular than ever, with post-event marketing tactics (follow-up blogs, surveys, and short videos) also on the rise.

Simply educating your attendees isn’t enough these days. In today’s tech-savvy world, where companies compete more intensely than ever before for a piece of consumer pie, you need to grab your attendees’ attention through thought-provoking, immersive, inspirational experiences. Learn more about how you can ‘Conference like Coachella‘ and leave your audience wanting more.

Tags: changing landscape of conferences, changing landscape of events, events industry, keynote speakers

Discover More Insights

Finding Your Purpose with Small Acts of Kindness
December 20, 2024

Take Ownership and Transform Your Life Today
December 18, 2024

Reflecting on 2024: Key Insights and Trends for Event...
December 17, 2024

Innovative Insights to Keep Your Event Attendees Engaged
December 16, 2024

Powerful Ways to Unleash Your Creativity with Kyle Scheele
December 12, 2024

Your Event, Their Mission: Elevate Human Rights to Center...
December 10, 2024

How Your Life’s Karma Can Lead to Spiritual Awakening
December 6, 2024