? Fast Company says almost one-third of the labor pool will be Gen Zers in just seven years. Research performed by global event agency Freeman revealed that “This rising group of consumers is both reluctant and curious.” They want to attend under-programmed events that offer plenty of time for social connection and exchanging ideas. Modifying your event format to make it more engaging and interactive for this growing population is a concept worth exploring.
? Want to feature a leading generational research consultant and trendspotter at your next event? Contact The Keynote Curators for information about sought-after keynote speaker and generational expert Kim Lear.