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How can businesses build a passionate and loyal customer base? Let’s look at those who tattoo Harley-Davidson’s logo, for example. As Ken Schmidt, former Director of Communications for the company, states: those tattoos symbolize a deep emotional connection to the brand’s community and culture, not just its products. This profound loyalty underscores the importance of creating a culture that resonates personally with customers.
In our conversation, Schmidt debunks the myth that customer loyalty is solely tied to the product itself, emphasizing that true loyalty is directed toward the people and culture behind the brand. He asserts that the key to fostering loyalty is delight—creating experiences that make customers feel valued and happy.
By being visibly passionate and engaging to create memorable experiences, it shifts the brand’s focus from mere product promotion to building lasting emotional connections with customers.
Unlock the secrets to building unwavering brand loyalty with Ken Schmidt by booking him for your next event. For a deeper dive into his strategies for fostering customer loyalty, watch the full interview here.
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