August 11, 2022

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It’s time to start planning your next conference. Choosing the theme is a top priority, but decision-makers seem more interested in other aspects of planning.

First impressions matter. Determining the conference theme should be the first step on your checklist. It must be appealing to attract attention and will set the tone for your event. It helps with program development and delivery and provides direction for your speakers as they develop content. Think of your theme as the thread that gets woven through your event and holds it all together.

If you don’t choose an appropriate theme, conference content/messaging may get off track, audience engagement may decrease, and you may not deliver business objectives effectively.

So, how do you ensure your theme is engaging, on brand, and reinforces your event’s purpose?

☑️ Determine goals. What do you want your attendees to take away from the event?

☑️ Ensure the theme is relevant to your target audience.

☑️ Determine if your event parameters and budget will support the theme and delivery.

☑️ Ensure the theme complements your company’s values and branding.

☑️ Get inspired by industry trends and the latest news. Appeal is key.

☑️ Less is more. The best themes can be simple and impactful.

☑️ Integrate your theme throughout your entire event and promote it pre- and post-event.

The payoff:

? Your theme supports your brand, and speaker messaging creates an engaging experience.

Tags: entrepreneur, event planning, event registration, event strategies, innovation, inspirational, leadership, motivational

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