Conference Like Coachella Today, audiences crave thought-provoking, immersive, inspirational experiences at events. The role of keynote speakers has changed to adapt.

Mark Healy, VP of Content at Ceros, interviewed me as part of a look into the changing landscape of the events industry. Our discussion focused on the changing role of keynote speakers related to conferences. The ‘through line’ of participation by a keynote speaker with event conferences is much longer and wider. Keynote speakers are engaged with their clients much earlier in the process and in a more meaningful way. Marketing videos, social media posts, and deep-dive interviews are more popular than ever, with post-event marketing tactics (follow-up blogs, surveys, and short videos) also on the rise.

Simply educating your attendees isn’t enough these days. In today’s tech-savvy world, where companies compete more intensely than ever before for a piece of consumer pie, you need to grab your attendees’ attention through thought-provoking, immersive, inspirational experiences. Learn more about how you can ‘Conference like Coachella‘ and leave your audience wanting more.

Tags: changing landscape of conferences, changing landscape of events, events industry, keynote speakers

Recent Posts

How Events Are Shaping Experiences and Exceeding Expectations
November 4, 2024

The Power of Improvisation in an AI-Driven World
October 29, 2024

What You Can Do to Overcome Your Insecurities
October 28, 2024

How to Teach Kids Accountability So They Can Thrive...
October 25, 2024

Lessons From Disney’s Magical Customer Experience with Dennis Snow
October 24, 2024

Bridging the Gap: Navigating Political Discussions in the Workplace...
October 22, 2024

How You Can Lead Different Generations in The Workplace
October 21, 2024