Conference Like Coachella Today, audiences crave thought-provoking, immersive, inspirational experiences at events. The role of keynote speakers has changed to adapt.

Mark Healy, VP of Content at Ceros, interviewed me as part of a look into the changing landscape of the events industry. Our discussion focused on the changing role of keynote speakers related to conferences. The ‘through line’ of participation by a keynote speaker with event conferences is much longer and wider. Keynote speakers are engaged with their clients much earlier in the process and in a more meaningful way. Marketing videos, social media posts, and deep-dive interviews are more popular than ever, with post-event marketing tactics (follow-up blogs, surveys, and short videos) also on the rise.

Simply educating your attendees isn’t enough these days. In today’s tech-savvy world, where companies compete more intensely than ever before for a piece of consumer pie, you need to grab your attendees’ attention through thought-provoking, immersive, inspirational experiences. Learn more about how you can ‘Conference like Coachella‘ and leave your audience wanting more.

Tags: changing landscape of conferences, changing landscape of events, events industry, keynote speakers

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