What if the most powerful crisis leadership lesson from September 11 isn’t about the decisions made in underground bunkers, but about the farmers, truckers, teachers, and everyday workers who make heroic responses possible? After sharing his story for 25 years, one man who stood inside the Presidential Emergency Operations Center that day has completely transformed how he talks about crisis leadership.
I want to share something that challenges how most of us think about leading through chaos. Lt. Col. Robert J. Darling spent September 11, 2001, coordinating real-time decisions between Vice President Cheney and the Pentagon from deep beneath the White House. He’s a former Marine who flew Cobra attack helicopters in Desert Shield, Desert Storm, and Somalia. He later became a presidential pilot and wrote a book about those 24 hours that became required reading for crisis teams worldwide.
But here’s what grabbed my attention. After 15 years of speaking about that day, Robert realized his message needed to evolve beyond recounting historical events. What emerged from his experience inside the President’s bunker on September 11 is something far more practical for anyone trying to build resilient teams and organizations today.
🎧 Watch and listen to the full interview about lessons from September 11 strategies here
Most speakers who discuss crisis leadership focus on the dramatic moments. The urgent phone calls. The impossible decisions made under pressure. Robert did that too, for years. Then something shifted as he continued sharing his September 11 experience.
He started noticing how audiences responded differently when he talked about everyone who made crisis response possible, not just the officials making calls. The medical supplies that reached Ground Zero didn’t materialize by themselves. The food that sustained first responders for weeks came from somewhere. The communication systems that kept families connected required thousands of people doing their jobs with excellence.
“I just came up with, you know, over the last 15 years now, and since nine 11, this sense of American gratitude that. Though that happened, we really, we need now to reflect on and remember those people, but we need to celebrate the true greatness of our country. And that’s the people you and I serve every single day. They are the ones who make up the fabric of this great nation of ours.”
This realization transformed his entire approach to crisis management training. Instead of positioning September 11 as a story about heroic individuals, he started showing audiences how interconnected excellence creates resilience. Every role matters. Every contribution enables the next person to perform their job. When crisis hits, the strength of your response depends on whether every team member understands how their work connects to the mission.
Think about your own organization for a moment. When a crisis hits your industry or your company, who responds? You probably picture your leadership team, your crisis management committee, maybe your communications director. But what about the person who maintains your IT infrastructure? The team member who manages vendor relationships? The administrative professional who knows exactly where every critical document lives?
Robert’s evolved message from September 11 recognizes something most crisis training overlooks. The people who seem furthest from crisis response often enable it. “The farmers and the truckers. And, you know, the, the doctors and, and everybody in, in every form of work around our nation is enabling all those other things to occur.”
This isn’t abstract theory. When Robert coordinates with his team at Flash Emergency Management to build business continuity systems, they map every dependency. They identify every person whose daily excellence makes crisis response possible. They create visibility into how seemingly unrelated roles become critical under pressure.
I’ve seen too many organizations invest heavily in crisis plans that only involve senior leadership. They build command structures and communication protocols. Then when crisis actually hits, they discover their plans depend on people who have no idea how their role connects to crisis response. The administrative assistant who processes emergency purchase orders. The facility manager who controls building access. The junior team member who happens to know the backup system better than anyone else.
Here’s where Robert’s message about crisis leadership gets practical for your Monday morning. Building crisis response capability isn’t primarily about training a select group of leaders. It’s about creating organization-wide understanding of how every role enables mission success.
Robert shares a framework from his military experience, even before September 11, that translates directly to business environments. In elite military units, everyone understands the mission and their specific contribution to it. A helicopter pilot knows their flight depends on maintenance crews, fuel supply chains, weather analysts, and communications specialists. When any link breaks, the mission fails.
The same applies to your organization. When your team members understand how their work enables others to succeed, three things happen immediately. First, they approach routine tasks with greater care because they see the downstream impact. Second, they communicate more proactively about potential problems because they understand the dependencies. Third, they step up during crises because they already know how they fit into the response.
Robert advocates for what he calls military-level appreciation applied to everyday work. This means regularly acknowledging specific contributions and connecting them to larger outcomes. Not generic praise, but specific recognition that shows you understand exactly how someone’s work enabled success. These are the same principles he applied during his September 11 experience coordinating between national security officials.
The centerpiece of Robert’s evolved message is American gratitude. Not gratitude as a feel-good concept, but as a strategic approach to building resilient systems. When you actively celebrate the people who make your organization work, you’re not just being nice. You’re creating clarity about dependencies, strengthening connections across roles, and building the muscle memory your team needs when crisis hits.
This connects directly to Robert’s strategy work with organizations preparing for major disruptions. The companies that respond best to crisis aren’t the ones with the thickest emergency binders. They’re the organizations where people already understand how their work connects to mission success, where communication flows naturally across departments, and where everyone feels ownership of outcomes.
Think about how crisis leadership principles play out practically. When a cybersecurity breach happens, does your finance team understand how their quick verification of transactions helps contain the damage? When supply chain disruptions hit, does your sales team know how their communication with customers creates breathing room for operations to adapt? When leadership changes happen suddenly, does your entire organization understand how their continued excellence enables stability?
Robert’s approach to professional development now emphasizes these connections. He helps organizations map their hidden dependencies. He facilitates conversations that reveal how seemingly isolated roles actually enable each other. He creates visibility into the interconnected web that makes complex operations possible.
The 25th anniversary of September 11 gives us a perfect opportunity to extract practical frameworks from that day. Robert’s presentation goes beyond commemoration. He shows audiences how the principles that guided decisions in the PEOC apply to the business challenges you face right now.
Command intent means ensuring everyone understands not just what to do, but why it matters and how it connects to the larger mission. Cross-functional communication requires building relationships and understanding before crisis hits. Operational continuity depends on every person knowing their role and having the resources to execute it under pressure.
These aren’t vague leadership concepts. Robert provides specific, repeatable frameworks your teams can implement immediately. He draws from his experience coordinating with Vice President Cheney and defense officials, from his years flying combat and presidential missions, and from his current work helping organizations build crisis response capability. The crisis leadership lessons he learned on September 11 continue to guide how he trains organizations today.
His book, 24 Hours Inside the President’s Bunker, became essential reading not because it recounts dramatic events, but because it reveals decision-making processes under extreme pressure. The same principles that guided national-level responses apply to your organization’s challenges.
So how do you actually implement Robert’s gratitude-based approach that he’s drawn from September 11 to building resilient teams? Start by mapping your dependencies. Identify every role that enables your core operations. Then create visibility into those connections. Help your team members understand how their work enables others to succeed.
This isn’t about creating more meetings or documentation. It’s about intentional recognition and strategic communication. When someone completes work that enables the next step, acknowledge it specifically. When a crisis emerges, brief your entire team on how various roles will contribute to the response. When you succeed, celebrate by tracing the chain of excellence that made it possible.
Robert’s work with Harvard University’s Kennedy School of Government and the FBI National Academy at Quantico demonstrates how these crisis leadership principles scale. Whether you’re leading a small team or a large organization, the framework remains consistent. Clear communication about mission and contribution. Recognition that connects individual work to collective success. Systems that acknowledge how every role matters under pressure.
The world affairs challenges we face today require this kind of interconnected thinking. Whether you’re navigating geopolitical uncertainty, technological disruption, or market volatility, your organization’s resilience depends on whether every team member understands their contribution to mission success. The crisis leadership approach Robert developed after September 11 addresses exactly these challenges.
Twenty-five years after September 11, Robert’s message offers something unique. Instead of only reflecting on what was lost, he challenges us to celebrate who keeps us going. The everyday Americans doing excellent work in every role. The people who show up with professionalism and care, enabling others to succeed. The interconnected web of contribution that makes complex operations possible.
This shift from mourning to momentum matters for your organization. Effective crisis leadership isn’t primarily about preparing a select few to make decisions under pressure. It’s about building organization-wide understanding of how everyone contributes to resilience. It’s about creating cultures where excellence at every level is recognized as mission-critical. It’s about approaching everyday work with the same appreciation for interdependence that elite military units bring to combat operations.
Robert’s evolution as a speaker mirrors what many organizations need to do with their crisis preparation. Move beyond plans that sit in binders. Build living systems where everyone understands their role in crisis response. Create cultures where gratitude for interconnected contribution becomes strategic advantage.
When your team members understand how their work enables others, when they see their contribution to the larger mission, when they know they’ll be recognized for excellence regardless of their position, you’ve built something powerful. Not just a crisis response plan, but a resilient organization where everyone owns outcomes.
That’s the core message Robert J. Darling extracted from 25 years of reflecting on his September 11 experience. Not just decisions made in bunkers, but recognition of the everyday excellence that makes heroic responses possible. Not just remembering what happened, but celebrating who makes our organizations and our country work every single day. His crisis leadership framework transforms how organizations prepare for and respond to challenges.
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