August 27, 2022

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Attracting an audience to an event can be challenging given everything competing for consumer attention and time today.

Even if you’re a pro at planning incredible events, your ROI won’t be meaningful if you can’t attract the right audience or deliver impactful, relevant content.

If the theme isn’t compelling, your target audience may not act, your event may underperform, and you could waste time and money.

So, how do you create a real business impact for your brand? Here are 5 tips to help you select the best theme for your event and use it wisely:

? Know what your audience is looking for before you pick a theme–– interests, behaviors, needs.

? Make sure the theme/tagline complements your brand’s values. Your audience members’ perceptions of your brand should coincide with your messaging.

? Gather creative input from a diverse cross-section of team members when brainstorming.

? Do your homework. See what’s trending. Ensure your keynote’s and other speakers’ messaging will complement the theme. Make sure the event location can visually support it.

? Go all in. Once you commit, your theme should weave through every facet of your event, from event invitations, social media exposure, and marketing materials to speakers, breakout sessions, and networking opportunities.

The payoff:

? Your audience is excited and moved to engage
? Your theme aligns with your values and goals and strengthens your brand

What tips do you have for choosing a great theme?

Tags: business, communication, entrepreneur, event management, event planning, event strategies, inspirational, leadership, live events, strategy