July 21, 2022

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You’ve found the “perfect” speaker for your next event… and they just bombed onstage.

If your speaker misses the mark, the outcome can be disastrous and you’re the one who will feel the impact.

Leaving your keynote to chance is an unnecessary risk. Without due diligence, you could be on the hook for recommending someone who is inexperienced, lacks charisma, or even worse – offensive.

Follow these 4 steps to ensure your speaker is spot on:

? Experience matters. Make sure your keynote has addressed a similar audience and that their topic complements your theme. Don’t choose a political figure for a sales conference, or a scientist for a tech conference.

? Seeing is believing. Watch clips of speakers in action at past events. Many also have sizzle reels that highlight their speaking ability and topics.

? And now, a few words from our sponsor. Client testimonials are a great indicator of a speaker’s talent onstage. They can describe a speaker’s presentation style, topics, audience impact, and personal vibe. Read up to build trust.

? window into the soul. Check out the speaker’s social media presence to see how they interact with followers and promote events. If they’re popular influencers, chances are they’ll be a big draw to your event.

The payoff:

? You feel confident about your speaker before they hit the stage
? Your audience raves about the speaker’s impact after the event

Tags: bestselling author, communication, innovation, inspirational, keynote speaker, leadership, motivational, speaker management, strategy