December 13, 2023Looking Beyond Demographics: The Power of Values in Audience Understanding

? Join David Allison in a discussion on why going beyond demographics is essential to shape a more authentic connection with your audience. ?

? When you use demographics to understand an audience, you’re considering stereotypical information that delineates WHAT they are without delving into WHO they are.

? Influencing outcomes becomes possible when you understand who people are on a deeper level – when you explore the shared human values that define your audience.

? Join the conversation with David Allison, a specialist in human values, a global researcher, a bestselling author, and the founder of the Valuegraphics Project. Discover why it’s crucial to move beyond demographics and focus on understanding the intrinsic values that drive your audience. ?