Should you hire a speaker with name recognition?
Could be a good idea or not!
The real question is, why do you want a big-name speaker?
? Your event will stand out as special and unique
? Leveraging their name recognition for marketing your event
? They bring excitement, energy, and an overall “buzz” to your event
? Awesome photo opportunities, stories, and memories that last a lifetime
Big-name speakers often come even with bigger challenges.
? Often costly
? Limited flexibility with the type of presentation (moderated conversation, prepared remarks, or otherwise)
? Sometimes restrictive marketing opportunities
? Low acceptance rate of an offer to speak
? Higher cancellation probability
Often the search for a keynote speaker who has name recognition overshadows getting the right fit for your theme and your audience.
Can you have a keynote speaker with name recognition that also fits your theme and serves your attendees?
Yes, but don’t fall into this trap…. Are you bringing in a keynote speaker only for…
? Using the speaker to attract more registrations
? Thinking you will attract more sponsors
? All attendees will just love it
How does all of this align with the goal of your meeting or your message or theme?
Why do you think you need a big-name speaker?
We book them all the time with great success, but we get clarity with our clients around the risk versus reward.
Are you doing the same?
Tags: business, celebrity, entrepreneur, inspirational, keynote speaker, leadership, motivational, speaker
We’ll connect so we understand your needs to curate a selection of great speakers.
We’ll manage all the details so you will be confident with your choice.
Inform & educate your participants to ideas that transform their work & personal life.
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Booking a Keynote Speaker: The Essential Checklist
