Abigail Posner

Reimaging AI and Creativity for Greater Personal & Team Growth


Many discussions revolve around the advent of AI and how it is infiltrating the way we work at a breakneck pace. The companies that remind themselves that AI is a tool and not a solution will take one step closer to harnessing the power of this for their own good. Leaders that understand and acknowledge that in reality AI is opening the door for more creativity and innovation from the human side, are the ones that will maintain their authenticity and thrive in this new world of tech dominance.

Leveraging aspects of anthropology, neuroscience, brand development and engineering practices, Abigail shows us how to leverage the moment to enhance our innovative and creative powers.

TANGIBLE TAKEAWAYS
Understand AI as a Tool: Recognize AI as a powerful tool rather than a solution, empowering companies to harness its potential for greater efficiency and innovation.
Embrace Human Creativity: Leaders who acknowledge AI's role in enhancing human creativity and innovation maintain authenticity and thrive amidst technological advancements.
Multidisciplinary Approach: Learn from Abigail's expertise in anthropology, neuroscience, and brand development practices to leverage these diverse perspectives for enhancing personal and team creativity and innovation.

Expansiveness is about a holistic approach to strategy and engagement that embraces all of the unique skill sets, passions and idiosyncrasies of people. It is with this deeply human focus on what makes each of us tick, where we can start to create new possibilities by weaving our different perspectives together. At our core, we are naturally creative, but some people feel so far removed from their creative and innovative selves. Understanding the framework for easily tapping into creativity, especially in highly disruptive times, is critical to productivity and growth . This type of expansiveness provides the necessary edge for individuals, teams and organizations to create a culture of connectivity on many levels.

TANGIBLE TAKEAWAYS
Unlocking Human Potential: Discover how embracing the unique qualities, passions, and creativity of individuals can unlock untapped human potential within teams and organizations. Learn practical strategies to harness this diversity to drive innovation and productivity.
Navigating Disruption with Creativity: Gain insights into a framework for easily tapping into your innate creativity and fostering it within your teams. Understand why creativity is a cornerstone for thriving in highly disruptive times and how it can be harnessed to adapt, evolve, and seize new opportunities.
Creating a Culture of Connectivity: Explore the essential role expansiveness plays in fostering a culture of connectivity on multiple levels. Learn how weaving diverse perspectives together can enhance collaboration, strengthen team dynamics, and propel organizations forward in an interconnected world.

Drawing from her hands-on experience leading creative teams at Google Creative Works, Abigail Posner shares practical insights into how AI is reshaping creative processes. Her perspective comes from direct experience implementing AI tools alongside creative teams, providing a unique view into what works, what doesn't, and what's truly possible.
Through concrete case studies from Google's work with global brands, Abigail presents her "3 A's Framework" for integrating AI into creative workflows:
Accelerate: See how creative teams are using AI to streamline production and strategy, creating more space for human-driven insight development and ideation. Learn which tasks to automate and which require deeper human engagement.
Amplify: Explore practical applications of AI in personalizing creative content and optimizing media strategy. Discover how data-driven approaches are enabling more targeted and effective creative campaigns while maintaining brand authenticity.
Activate: Understand how tools like Gemini are democratizing creative capabilities across organizations. Through real examples, learn how teams are using AI as a collaborative tool to enhance their existing creative processes.
This keynote is a call to bring back the love for creativity and show how the possibilities are within reach.