Judi Holler is a creative entrepreneur, motivational speaker, best-selling author, and—most importantly—a self-expressionist leading a bold new movement inside the Creative Revolution called The Art of Self-Expressionism™—a soul-driven leadership philosophy that guides people back home to themselves.
Because when we know ourselves, we can be ourselves—and when we can be ourselves, we can effectively lead ourselves.
The problem? Most of us were never taught how to do that.
While the World Economic Forum reports that the future of work demands awareness, creativity, and initiative, most workplaces haven’t created environments where self-expression feels safe—or even possible. That’s why The Art of Self-Expressionism™ isn’t just a personal liberation strategy—it’s a business advantage.
Judi’s work fuses the arts with business acumen—dangerously inspiring by design—to help individuals reconnect with who they are, what makes them unique, and how to use that originality as a leadership asset. It’s not about being louder. It’s about being realer.
Because when people feel safe to express themselves, they take initiative. They collaborate more authentically. They lead themselves. And they create the kind of results that don’t just look good on paper—but feel real, sustainable, and theirs.
Her forthcoming book, Holler at Your Dreams (releasing 9.9.25), is a genre-bending manifesto for anyone who refuses to sit in the shadows of their own potential any longer.
Off stage, you’ll find Judi building the HOLLAverse—a community-driven project taking self-expression to a new dimension—mixing a mean Cadillac margarita, working on her golf game, or vibing to 90s hip-hop like it’s still the golden era. She lives in Scottsdale, Arizona, with her husband, Scott, and their two dogs.
Welcome to the future of leadership—where self-expression is the strategy and intuition is the teacher. In this high-energy keynote, Judi introduces Self-Expressionism™—a bold, soul-first philosophy that flips the script on outdated leadership models. Instead of starting with skills, this talk starts with self. Because it doesn’t matter how good the strategy is—if it’s not aligned, people won’t stay with it, and it won’t stay with them.
Rooted in the six laws of Self-Expressionism™, this experience delivers a fresh, actionable roadmap for building brave teams, creative cultures, and sustainable success. Through storytelling, original frameworks, and improv-fueled insight, Judi helps audiences tap into the self-awareness that drives innovation, collaboration, and results that stick.
Perfect for audiences who are:
- Navigating rapid change or reinvention
- Focused on improving employee engagement and retention
- Ready to shift from burnout to buy-in
- Building cultures where creativity, courage, and voice are celebrated
Audience Takeaways:
- A clear, modern framework for leading with clarity, confidence, and self-awareness
- Tools to strengthen individual perspective and self-expression in high-stakes environments
- Improv-based strategies to foster adaptability, collaboration, and creative thinking
- A mindset reset to help release outdated roles, beliefs, and behaviors
- Courage to express fully, lead boldly, and build environments where others can do the same
Have you ever started your day ready to conquer it, only to find it quickly going off the rails? This is a common experience for many of today’s leaders as they navigate a myriad of short and long-term challenges. Judi Holler is here to transform that narrative. In this interactive and dynamic keynote, Judi teaches participants how to “Prepare to be Unprepared,” empowering everyone in the room to become masterful everyday improvisers in both their personal and professional lives.
Drawing from her extensive improv theater background, Judi demonstrates embracing the unexpected and turning unscripted moments into opportunities for confident and resilient action. In a world fixated on outcomes, Judi shifts the focus to cultivating a mindset that drives success regardless of the challenges faced.
By the end of this keynote, attendees will:
1. Master the Art of Improvisation: Learn practical techniques to prepare for the unpredictability in your daily life.
2. Build Confidence and Resilience: Discover strategies to enhance your confidence and build courage, applicable both personally and professionally.
3. Adapt to Today’s Challenges: Understand the importance of facing fear and embracing failure tailored to today’s fast paced, ever changing world.
This keynote is designed to energize and entertain, though most importantly, its main mission is to inspire the audience to apply the experimental principles of improv theater to the unscripted stage of everyday life so participants feel ready to take more confident action.
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