Biography

Book Judi Holler through The Keynote Curators.

Judi Holler is a creative entrepreneur, motivational speaker, best-selling author, and—most importantly—a self-expressionist leading a bold new movement inside the Creative Revolution called The Art of Self-Expressionism™—a soul-driven leadership philosophy that guides people back home to themselves.

Because when we know ourselves, we can be ourselves—and when we can be ourselves, we can effectively lead ourselves.

The problem? Most of us were never taught how to do that.

While the World Economic Forum reports that the future of work demands awareness, creativity, and initiative, most workplaces haven’t created environments where self-expression feels safe—or even possible. That’s why The Art of Self-Expressionism™ isn’t just a personal liberation strategy—it’s a business advantage.

Judi’s work fuses the arts with business acumen—dangerously inspiring by design—to help individuals reconnect with who they are, what makes them unique, and how to use that originality as a leadership asset. It’s not about being louder. It’s about being realer.

Because when people feel safe to express themselves, they take initiative. They collaborate more authentically. They lead themselves. And they create the kind of results that don’t just look good on paper—but feel real, sustainable, and theirs.

Her forthcoming book, Holler at Your Dreams (releasing 9.9.25), is a genre-bending manifesto for anyone who refuses to sit in the shadows of their own potential any longer.

Off stage, you’ll find Judi building the HOLLAverse—a community-driven project taking self-expression to a new dimension—mixing a mean Cadillac margarita, working on her golf game, or vibing to 90s hip-hop like it’s still the golden era. She lives in Scottsdale, Arizona, with her husband, Scott, and their two dogs.

Contact us for Judi Holler’s fees and availability.

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THE ART OF SELF-EXPRESSIONISM™: Unleashing Creative Leaders for a New Era of Work

Welcome to the future of leadership—where self-expression is the strategy and intuition is the teacher. In this high-energy keynote, Judi introduces Self-Expressionism™—a bold, soul-first philosophy that flips the script on outdated leadership models. Instead of starting with skills, this talk starts with self. Because it doesn’t matter how good the strategy is—if it’s not aligned, people won’t stay with it, and it won’t stay with them.

Rooted in the six laws of Self-Expressionism™, this experience delivers a fresh, actionable roadmap for building brave teams, creative cultures, and sustainable success. Through storytelling, original frameworks, and improv-fueled insight, Judi helps audiences tap into the self-awareness that drives innovation, collaboration, and results that stick.

Perfect for audiences who are:

- Navigating rapid change or reinvention
- Focused on improving employee engagement and retention
- Ready to shift from burnout to buy-in
- Building cultures where creativity, courage, and voice are celebrated


Audience Takeaways:

- A clear, modern framework for leading with clarity, confidence, and self-awareness
- Tools to strengthen individual perspective and self-expression in high-stakes environments
- Improv-based strategies to foster adaptability, collaboration, and creative thinking
- A mindset reset to help release outdated roles, beliefs, and behaviors
- Courage to express fully, lead boldly, and build environments where others can do the same

EVERYDAY IMPROVISER: Prepare to be Unprepared

Have you ever started your day ready to conquer it, only to find it quickly going off the rails? This is a common experience for many of today’s leaders as they navigate a myriad of short and long-term challenges. Judi Holler is here to transform that narrative. In this interactive and dynamic keynote, Judi teaches participants how to “Prepare to be Unprepared,” empowering everyone in the room to become masterful everyday improvisers in both their personal and professional lives.

Drawing from her extensive improv theater background, Judi demonstrates embracing the unexpected and turning unscripted moments into opportunities for confident and resilient action. In a world fixated on outcomes, Judi shifts the focus to cultivating a mindset that drives success regardless of the challenges faced.

By the end of this keynote, attendees will:

1. Master the Art of Improvisation: Learn practical techniques to prepare for the unpredictability in your daily life.

2. Build Confidence and Resilience: Discover strategies to enhance your confidence and build courage, applicable both personally and professionally.

3. Adapt to Today’s Challenges: Understand the importance of facing fear and embracing failure tailored to today’s fast paced, ever changing world.

This keynote is designed to energize and entertain, though most importantly, its main mission is to inspire the audience to apply the experimental principles of improv theater to the unscripted stage of everyday life so participants feel ready to take more confident action.

Testimonials

At Leadercast, one of our most important tasks each year is our selection of keynote speakers. With over 100,000 leaders participating in our events, the speakers we choose make or break for us. We look for presenters with three characteristics: a unique perspective, practical, actionable solutions, and an unquestionable stage presence. Judi Holler not only fits that bill but was one of our highest-rated speakers. She's a no-brainer choice for your next event
– Joe Boyd, CEO of Leadercast
Judi Holler's contagious energy radiates- even through a screen- leaving you inspired and empowered long after the virtual encounter.
– Jenise Bahr, SEINT Beauty
Judi's keynote is like a strong cup of coffee and a day at the spa all in one – both invigorating to the psyche and refreshing to the soul.
– Kathleen Stallard, Sprint
Entertaining, informative, relevant, authentic, and above all it was actionable!
– Taiya, MGM Women's Leadership Conference
The entire room was on their feet cheering and applauding with an energy level so contagious, people couldn’t help but be excited and inspired by their fear.
– Katie, University of Florida
Fear can be your best friend, and so will this book! Judi’s advice is relevant, relatable, and most importantly … actionable!
– Mel Robbins, Author of the International BestSeller, 5-Second Rule
Judi Holler was an entertaining and inspirational presenter. She conducted fear experiments with members of our group - bringing people on stage to participate in improv games - not only did it help them face their fears of public speaking; it was a great way for the audience to get to know them. Judi did an outstanding job and we definitely want her to come back to speak to our team!
– Michele Bartlett - Ford Motor Company
JUDI'S KEYNOTE IS LIKE A STRONG CUP OF COFFEE AND A DAY AT THE SPA ALL IN ONE – BOTH INVIGORATING TO THE PSYCHE AND REFRESHING TO THE SOUL.
– KATHLEEN STALLARD, T-MOBILE
Judi’s keynote is like a strong cup of coffee and a day at the spa all in one – both invigorating to the psyche and refreshing to the soul.
– Kathleen Stallard, T-Mobile
We’ve hired Judi on four different occasions, and each time I hear her speak, I gain something new from each of her presentations. Her work on courage is relevant and relatable, which always encourages our team members to take action both personally AND professionally.
– Trina Scott, Quicken Loans, VP of Diversity and Inclusion
Judi captivates an audience from the second she hits the stage. Her stage presence is unmatched, and her energy is contagious. We’ve hired Judi for several events, and she raises the bar each time. Judi personalizes every moment when developing content and can adapt to the audience on the fly. And beyond her success on stage, she’s a true pleasure to work with.
– Jon Fishman, Event Strategy Director, Bond Brand International

Booksby Judi Holler

Fear is My Homeboy

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