Biography
Lisa Ford is a speaker with over 20 years of experience presenting to businesses, associations and government. She speaks throughout the United States and internationally on topics of customer service, leadership, team issues and change. Lisa is best known for her work in the areas of customer service. She is the author of the videotape series How to Give Exceptional Customer Service, the #1 selling business tapes in the U.S. for over 3 years. Her other videos and audiotapes include: Developing a Customer Retention Program, Building a Customer Driven Organization: The Manager’s Role and Personal Power. Her recent book is Exceptional Customer Service – Going Beyond Good Service to Exceed the Customer’s Expectations.
Lisa designs content personalized to the audience and issues they face. She has also customized numerous videos for clients to use in their ongoing education efforts. Lisa’s experience includes working with Pfizer, Viacom, Edward Jones, CSX, Kaiser Permanente, Morton’s of Chicago, Citgo, American Gas Association, American Diabetes Association and American Veterinary Medical Association.
In 2002, Lisa was inducted into the Speakers Hall of Fame by the National Speakers Association. She is one of 200 speakers who have been honored over 30 years. She also serves on the Alumni Board of Directors for the University of Tennessee.
Videos
Executive Drives Loyalty
Knowing and Doing
The Customer Rules
Service is Adding People to the Product
Engage to Outthink and Outserve
Speech TopicsExpand each topic to learn more
This speech is a combination of content, examples, and motivation. It's about the challenges of getting customers to love your products, services, and people. Business speaker Lisa Ford relates statistics, strategies, and stories so the audience leaves with skills and the desire to win and keep customers.
In this session, Lisa Ford covers six ways to rethink your service. These ideas will help you create ways to exceed your customers' expectations, see your service from the customers' view, and set service standards to make service delivery a reality.
In this seminar, Lisa Ford addresses the role of front-line employees who have the daily demanding job of serving more sophisticated and educated customers.
Learn what works when it comes to creating exceptional service and creating loyal customers. In this session, Lisa Ford describes the environment you must create to encourage a strong, involved team, your role in modeling the right behavior, and the strategies to maintain the right service attitude.
Testimonials
Blog Posts
Seven Archetypes of Success Every High Achiever Must Know
Learn the seven archetypes of success from triple Emmy-winning speaker Gaby Natale and how her Virtuous Circle framework can help you get there.
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Fear Is Your GPS, and Michelle Poler Shows You How to Follow It
Keynote speaker Michelle Poler shares how to navigate fear, take brave action, and build authentic brands in this episode of The Keynote Curators Podcast
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Happiness at Work Is the Performance Strategy You Need, with Jessica Weiss
Happiness at work is a performance strategy, not a perk. Learn how Jessica Weiss helps teams build real, sustainable happiness.
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Emotional Intelligence Skills That Hold Up Under Pressure
Emotional intelligence is more than a buzzword. Here's what real EQ looks like under pressure, and the keynote speaking voices building it on stages in 2026.
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