Biography

Charlotte Jones, Dallas Cowboys Owner, Executive Vice President and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Working in the executive office since 1989, Charlotte’s experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Charlotte’s vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.

Jones played an instrumental role in the design and development of The Star in Frisco, the Dallas Cowboys World Headquarters, team training facility and event center located in Frisco, Texas. Opened in 2016, the 91-acre mixed-use development serves as the team’s headquarters and a destination for shopping, dining, nightlife, athletics, fitness, events, hotel, luxury residential living and commercial real estate.

She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Jones’s guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. She was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32 which broke WWE’s all-time attendance record.

Charlotte Jones travels across the country speaking on philanthropic initiatives, brand innovation and cultivating the most valuable sports franchises in the world.

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Testimonials

Charlotte was a fantastic, engaging speaker and everyone who attended the event got a once in a lifetime experience. She was very easy to work with.
– Lamar University College of Business

Blog Posts

Mental Health Awareness: The Mark of a Modern Workplace

🌎✨ As we recognize World Mental Health Day, we're shining a spotlight on critical mental...

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What’s Holding You Back from Managing Your Energy Effectively?

Have you ever wanted to get more energy in your day-to-day activities? https://youtu.be/hltabhE0QRM Have you...

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Use Improv as a Mindfulness Practice and Improve your Well-Being

🌟 Mental Fitness Through Improv & Mindfulness 🌟 https://youtu.be/xuAhzUGZ438 Mental fitness is not just about...

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Innovative Event Strategies to Inspire Your Attendees with Courtney Mesmer

https://youtu.be/1erTgGFdyW8 Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

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Valuable Life Lessons from Parenting & Overcoming Failures

Learn valuable life lessons from overcoming failure and parenting https://www.youtube.com/watch?v=NJTIi-nhq60&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm "Life’s greatest lessons come from...

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Pink October: Breast Cancer Awareness and the Power of Healing Our Emotional Histories

Pink October: Understanding the Connection Between Emotional Health and Breast Cancer This newsletter is brought...

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Blog Posts

 

Mental Health Awareness: The Mark of a Modern Workplace

🌎✨ As we recognize World Mental Health Day, we're shining a spotlight on critical mental...

Read More

What’s Holding You Back from Managing Your Energy Effectively?

Have you ever wanted to get more energy in your day-to-day activities? https://youtu.be/hltabhE0QRM Have you...

Read More

Use Improv as a Mindfulness Practice and Improve your Well-Being

🌟 Mental Fitness Through Improv & Mindfulness 🌟 https://youtu.be/xuAhzUGZ438 Mental fitness is not just about...

Read More

Innovative Event Strategies to Inspire Your Attendees with Courtney Mesmer

https://youtu.be/1erTgGFdyW8 Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

Read More

Valuable Life Lessons from Parenting & Overcoming Failures

Learn valuable life lessons from overcoming failure and parenting https://www.youtube.com/watch?v=NJTIi-nhq60&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm "Life’s greatest lessons come from...

Read More

Pink October: Breast Cancer Awareness and the Power of Healing Our Emotional Histories

Pink October: Understanding the Connection Between Emotional Health and Breast Cancer This newsletter is brought...

Read More