Charlotte Jones, Dallas Cowboys Owner, Executive Vice President and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Working in the executive office since 1989, Charlotte’s experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Charlotte’s vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.
Jones played an instrumental role in the design and development of The Star in Frisco, the Dallas Cowboys World Headquarters, team training facility and event center located in Frisco, Texas. Opened in 2016, the 91-acre mixed-use development serves as the team’s headquarters and a destination for shopping, dining, nightlife, athletics, fitness, events, hotel, luxury residential living and commercial real estate.
She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Jones’s guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. She was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32 which broke WWE’s all-time attendance record.
Charlotte Jones travels across the country speaking on philanthropic initiatives, brand innovation and cultivating the most valuable sports franchises in the world.
🎧 In today's episode, we're joined by Eliz Greene, a job stress and wellness expert...
Read More🧘♂️ Feeling overwhelmed by stress and constant demands? Learn how to harness the transformative power...
Read More🕒 Have three minutes? Don't miss this week's newsletter as we explore living a perfect...
Read More🎧 We are thrilled to share the feedback from Carolyn Strauss, a featured guest on...
Read More🤘 Ready to unleash your inner rockstar? Join us as Mark Schulman, renowned drummer turned...
Read More💫 As technology continues to shape the landscape, Ike's insights into the future of events...
Read MoreNothing short of impeccable! From start to finish The Keynote Curators provided exactly what we needed. Bravo!
– Diana B.
Insurance Association
We had a speaker cancel at the last-minute. Without missing a beat, The Keynote Curators offered several options to choose from. The replacement hit it out of the park. We avoided a potential disaster and looked good doing it. Thanks to The Keynote Curators.
– Yvette S.
Credit Union
Everything that was promised was delivered and more. The VIP Meet & Greet that was arranged was the difference make for our sponsor. It could not have gone any better. Thank you to The Keynote Curators for being a true partner.
– Grace H.
Financial Services
For the last ten years we have worked with Seth in booking our speakers. Each year he outdoes the previous year. Excited to see who we have next year.
– Cecily R.
Medical Devices
We have used several different agencies, but The Keynote Curators is the one that goes the furthest in understanding our meetings’ goals and messaging. This is the difference maker for us and is the reason why we continue to work with them.
– Nancy M.
Agriculture Association
We’ll connect so we understand your needs to curate a selection of great speakers.
We’ll manage all the details so you will be confident with your choice.
Inform & educate your participants to ideas that transform their work & personal life.