Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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Videos

Chris West | The three levels of every powerful brand voice

Chris West, Founder Verbal Identity, Bestselling Author - Language, Marketing And Business Success

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Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK

Booksby Chris West

Strong Language

How Words Work

Blog Posts

Why Top Event Planners Choose Authenticity Over Polish, with Anthony Scaramucci

Authenticity drives audience trust and engagement. Learn how keynote speakers use real talk to transform events with insights from our guest Anthony Scaramucci.

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Best Leadership Speakers for Logistics & Supply Chain Conferences (2026)

Planning a logistics or supply chain leadership summit? This definitive guide to the Best Leadership Speakers for Logistics & Supply Chain Conferences covers selection criteria, vetted speaker ideas, comparison snapshots, sample agendas, buying tips, FAQs, and quick links to relevant resources on The Keynote Curators (TKC).

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Best Leadership Speakers for Insurance Conferences (2025)

Planning an insurance conference or leadership summit? This definitive guide to the Best Leadership Speakers for Insurance Conferences shows what works now—selection criteria, vetted speaker ideas, comparison snapshots, sample agendas, buying tips, FAQs, and quick links to relevant resources on The Keynote Curators (TKC).

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The Last 8%: Why High-Performing Teams Say What Others Won’t (And How to Build Yours)

High-performing teams share the hardest 8% of conversations. Learn how connection and courage drive team success for event professionals.

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How to Turn Adversity Into Stepping Stones for Success with Magie Cook

Keynote speaker Magie Cook shares how shifting your mindset transforms adversity into power and turns setbacks into stepping stones for success.

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Best Leadership Speakers for Financial Services Conferences (2026 Guide)

Planning a bank, fintech, insurance, or wealth management event? This definitive guide to the Best Leadership Speakers for Financial Services Conferences shows you what works now: selection criteria, vetted speaker ideas, comparison snapshots, sample agendas, buying tips, FAQs, and direct links to relevant resources on The Keynote Curators (TKC).

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