Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK

Booksby Chris West

Strong Language

How Words Work

Blog Posts

The Authenticity Equation: How To Lead with Honesty and Vulnerability

Discover the factors of The Authenticity Equation can transform your leadership—and your team’s performance—with keynote speakers Mike Robbins.

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Leading with Humanity in a Tech-Driven Future with Lisa O’Neill

Explore how to prepare for the future while balancing innovation and transformation with with Kate O’Neill, chief tech humanist and author of What Matters Next.

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How Great Mothers Raise Even Better Leaders

Celebrate Mother’s Day by exploring how maternal leadership lessons—in listening, resilience, clarity, purpose, and storytelling.

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A Complete Guide to Kill Complexity & Spark Innovation

What if innovation and breakthrough ideas came from working simpler ideas? Learn insights on simplify your workflow with keynote speaker Lisa Bodell.

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Why Creativity Is Your Organization’s Most Critical Skill

Keynote speaker Natalie Nixon explains why creativity is essential for innovation and growth, and how leaders can embed creative thinking into their businesses.

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Life Mission Statements and Mental Health with Johnny Crowder

Dive into real-life strategies for mental health, resilience, and culture change with keynote speaker Johnny Crowder.

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Blog Posts

 

The Authenticity Equation: How To Lead with Honesty and Vulnerability

Think authenticity means only “telling it like it is”? Think again. Leadership keynote speaker Mike...

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Leading with Humanity in a Tech-Driven Future with Lisa O’Neill

🔮 How will the future unfold in the tech-driven world we live in? AI is...

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How Great Mothers Raise Even Better Leaders

This Sunday, on Mother’s Day, we honor the women whose love taught us courage, whose...

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A Complete Guide to Kill Complexity & Spark Innovation

What if innovation and breakthrough ideas don’t come from working harder but from working simpler?...

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Why Creativity Is Your Organization’s Most Critical Skill

Tired of thinking creativity is just a “nice to have”? Discover how building creative skills...

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Life Mission Statements and Mental Health with Johnny Crowder

🎙️ On this episode of The Keynote Curators Podcast, meet the rockstar-turned-mental health revolutionary who...

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