Biography
Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile.
Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.
In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.
Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.
Videos
Chris West | The three levels of every powerful brand voice
Chris West, Founder Verbal Identity, Bestselling Author - Language, Marketing And Business Success
Testimonials
Booksby Chris West
Strong Language
How Words Work
Blog Posts
Confidence Without Vulnerability Creates Teams That Never Improve
Can ego and vulnerability coexist in teams that actually win? Most leaders think they have to choose. Either you build confident people who believe they're excellent, or you create humble people who accept feedback. Either...
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Financial Planning in 2026 Requires a Clear Strategy
Have you noticed that the internet has never given more financial planning advice than it does right now? That's actually the problem. Your feed has become a 24/7 trading floor of hot takes. "Buy this."...
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Crisis Leadership Lessons from September 11 Reveal Everyday Resilience
What if the most powerful crisis leadership lesson from September 11 isn't about the decisions made in underground bunkers, but about the farmers, truckers, teachers, and everyday workers who make heroic responses possible? After sharing...
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Best Artificial Intelligence Speakers for Cybersecurity Conferences (2026 Guide)
Quick Links Artificial Intelligence Speakers Healthcare Keynote Speakers Top Technology Speakers Innovation Speakers Leadership Speakers Future of Work Speakers Get Proposal (availability & fees) If you’re searching for the Best Artificial Intelligence Speakers for Cybersecurity...
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Communication Strategies from Sarita Maybin that Transform Workplace Conflict Into Collaboration
Why Your Team's Real Problem Isn't Strategy—It's Communication When was the last time a workplace conversation went sideways, not because of what was said, but how it was delivered? Most organizations pour resources into strategic...
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The 2026 Keynote Speaker Lineup That Creates Real Momentum
If you're looking for a sign to power start your 2026, here it is: this is the year you stop negotiating with your potential. January arrives packed with goals, spreadsheets, and ambitious plans. However, goals...
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