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Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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https://authorhour.co/strong-language-chris-west/

Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK
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Booksby Chris West

Strong Language

Strong Language

How Words Work

How Words Work

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Discover how resilience means thriving through uncertainty with leadership lessons from a fighter pilot who rewrote her life when the script ended.

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A speech about character, trust, and the quiet moments that reveal who we really are.

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Burnout isn't a personal failure. Ryan Estis explains why it's a leadership and systems problem, and what great leaders do differently to fix it.

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