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Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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Videos

https://authorhour.co/strong-language-chris-west/

Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK
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Booksby Chris West

Strong Language

Strong Language

How Words Work

How Words Work

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Blog Posts

Opportunity Hides in Change: How to Lead Through It, with Insights from Ryan Estis

Opportunity Hides in Change: How to Lead Through It, with Insights from Ryan Estis

Learn from Ryan Estis how opportunity hides inside pressure, burnout, and constant change, and what leaders must do differently to find it.

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Brand Trust Strategies Every Event Pro Needs to Know

Brand Trust Strategies Every Event Pro Needs to Know

Learn how event professionals build brand trust through integrity, consistency, and small details, with insights from brand expert Denise Lee Yohn.

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Creativity Strategies That Transform Workplace Culture, with Nir Bashan

Creativity Strategies That Transform Workplace Culture, with Nir Bashan

Creativity transforms workplace culture when leaders treat it as a learnable skill, not a personality trait. Nir Bashan explains how.

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Emotional Intelligence Under Pressure Keeps Teams Steady

Emotional Intelligence Under Pressure Keeps Teams Steady

Lessons from keynote speakers on how emotional intelligence under pressure keeps teams clear, kind, and useful when the stakes are highest.

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Events That Make People Feel Seen and Create a True Sense of Community

Events That Make People Feel Seen and Create a True Sense of Community

Learn how keynote speaker Michelle Poler designs experiences for live events around core values to create real community and belonging

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Fear vs. Intuition: How Michelle Poler Can Help You Finally Tell Them Apart

Fear vs. Intuition: How Michelle Poler Can Help You Finally Tell Them Apart

Learn how to tell fear apart from intuition using a simple decision-making exercise from Hello Fears founder Michelle Poler.

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Happiness at Work Starts with Progress, Not Perks

Happiness at Work Starts with Progress, Not Perks

Happiness at work goes beyond perks. Discover the research-backed factor that drives real engagement and fulfillment.

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Event Planning Strategies to Book the Right Keynote Speaker

Event Planning Strategies to Book the Right Keynote Speaker

Learn how to choose the right event keynote speaker by balancing executive expectations with what your attendees actually want.

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