Chris West

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.