Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK

Booksby Chris West

Strong Language

How Words Work

Blog Posts

The Transformative Power of Improv That Will Unleash Your Creative Edge

What can you expect from an improv session? Learn how it helps boost creativity and inspire leadership with insights from Tony-award winning group freestyle+.

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Start Risk-Taking Like a Poker Pro Now with Caspar Berry

Risk-taking isn't gambling: learn how bold decisions on the poker table translates into innovative leadership, with insights from keynote speaker Caspar Berry.

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Heart Health Mastery: Transforming Workplace Wellness from the Inside Out

Prioritize heart health with actionable strategies for stress management and workplace wellness this American Heart Month. ❤️

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The Roots of Authentic Leadership Start with Self-Discovery

Transform your approach to leadership and ignite lasting change within your organization with insights from keynote speaker Amy Eliza Wong.

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Unlock the Power of Friendship for a Healthier Life with Shasta Nelson

A resilient commitment to friendship is the foundation for thriving at work and a healthier life. Embrace these strategies from keynote speaker Shasta Nelson.

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Cultivating a Confidence Mindset and Go From Chaos to Triumph

Transform chaos into strategic success with a confident mindset—insights from mindset keynote speaker Andrew Busch.

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Blog Posts

 

The Transformative Power of Improv That Will Unleash Your Creative Edge

Have you ever wondered if the secret to true creativity lies in embracing discomfort? What...

Read More

Start Risk-Taking Like a Poker Pro Now with Caspar Berry

Have you ever considered that the skills required to win at poker can also pave...

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Heart Health Mastery: Transforming Workplace Wellness from the Inside Out

Have you ever considered how your heart health directly impacts every aspect of your life?...

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The Roots of Authentic Leadership Start with Self-Discovery

https://youtu.be/NV6B5rkyLc8 Have you ever wondered why many companies struggle to cultivate true leadership among their...

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Unlock the Power of Friendship for a Healthier Life with Shasta Nelson

Have you ever wondered why true friendship remains the cornerstone of both personal well-being and...

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Cultivating a Confidence Mindset and Go From Chaos to Triumph

In today’s volatile environment, how can leaders transform chaos into a strategic advantage? The answer...

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