Biography

Chris is a unique combination of insightful strategic thinker and highly-awarded writer. He founded Verbal Identity in 2010 to help company and department leaders define the strategic vision for their business and bring it to life with language. He still works closely with our clients and takes a limited number of Advisory positions on his clients’ Boards, including Votary and Pittsburgh Mercantile. 

Previously, Chris ran a project-based advertising agency for 10 years working with global clients and before that, he was one of London’s most awarded copywriters for his work across the Guardian, adidas, British Airways and the Conservative Party.

In 2016, he was the convening President for the inaugural verbal branding jury at the LIA. His book, How Words Work, was recognized at the 2017 D&AD Awards.

Outside of work, he contributes to The Sunday Times and is a Contributing Editor at a leading UK luxury magazine. He wrote A Little Worm which won Best Film at the Barcelona Film Festival.

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Testimonials

The book that will help you create a brand voice your customers (and your CEO) will listen to!
– Accolade for Strong Language: Peter Markey, Chief Marketing Officer, Boots UK

Booksby Chris West

Strong Language

How Words Work

Blog Posts

Mental Health Awareness: The Mark of a Modern Workplace

🌎✨ As we recognize World Mental Health Day, we're shining a spotlight on critical mental...

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What’s Holding You Back from Managing Your Energy Effectively?

Have you ever wanted to get more energy in your day-to-day activities? https://youtu.be/hltabhE0QRM Have you...

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Use Improv as a Mindfulness Practice and Improve your Well-Being

🌟 Mental Fitness Through Improv & Mindfulness 🌟 https://youtu.be/xuAhzUGZ438 Mental fitness is not just about...

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Innovative Event Strategies to Inspire Your Attendees with Courtney Mesmer

https://youtu.be/1erTgGFdyW8 Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

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Valuable Life Lessons from Parenting & Overcoming Failures

Learn valuable life lessons from overcoming failure and parenting https://www.youtube.com/watch?v=NJTIi-nhq60&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm "Life’s greatest lessons come from...

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Pink October: Breast Cancer Awareness and the Power of Healing Our Emotional Histories

Pink October: Understanding the Connection Between Emotional Health and Breast Cancer This newsletter is brought...

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Blog Posts

 

Mental Health Awareness: The Mark of a Modern Workplace

🌎✨ As we recognize World Mental Health Day, we're shining a spotlight on critical mental...

Read More

What’s Holding You Back from Managing Your Energy Effectively?

Have you ever wanted to get more energy in your day-to-day activities? https://youtu.be/hltabhE0QRM Have you...

Read More

Use Improv as a Mindfulness Practice and Improve your Well-Being

🌟 Mental Fitness Through Improv & Mindfulness 🌟 https://youtu.be/xuAhzUGZ438 Mental fitness is not just about...

Read More

Innovative Event Strategies to Inspire Your Attendees with Courtney Mesmer

https://youtu.be/1erTgGFdyW8 Watch this week’s podcast episode here: YouTube • Spotify • Apple Podcasts • Amazon...

Read More

Valuable Life Lessons from Parenting & Overcoming Failures

Learn valuable life lessons from overcoming failure and parenting https://www.youtube.com/watch?v=NJTIi-nhq60&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm "Life’s greatest lessons come from...

Read More

Pink October: Breast Cancer Awareness and the Power of Healing Our Emotional Histories

Pink October: Understanding the Connection Between Emotional Health and Breast Cancer This newsletter is brought...

Read More