Graeme Newell

Graeme Newell is an author, speaker and the president of 602 Communications, a neuroscience research and consulting firm that specializes in behavioral finance. He shows audiences how to use the latest brain science insights to avoid costly mistakes. He teaches business leaders how to make smarter investing decisions, close more business and avoid costly mistakes.



Using brain scanning machines such as EEGs and MRIs, he gets direct feedback on the effectiveness of human decision making. Graeme doesn’t just ask customers their preferences, he peers inside their brains to see which emotion centers are lit up. He uncovers the vulnerable situations when financial professionals and everyday people are most likely to make crazy-bad, impulsive decisions.



Graeme has delivered more than 800 speeches at events in 25 countries around the world. His presentations are filled with fascinating tech, games, prizes and fun interactions that show how to use behavioral finance techniques to optimize decision making. Most importantly, he leaves audiences with a toolkit of actionable tactics they can put to use right on the front lines.



Graeme Newell has done speaking, research and consulting for corporations across the globe, including: GE, Disney, Sony, CBS, Madison Square Garden, Comcast, and Universal Studios.

His rowdy presentations are filled with fascinating tech, games, prizes and fun interactions that teach people to use behavioral finance insights on the job everyday. This helps them make smarter decisions, drive new business and increase assets under management.

Graeme has receive the Certified Speaking Professional (CSP) designation from the National Speaker’s Association. This speaking excellence honor is held by fewer than 10% of professional speakers.

Graeme lives in Portland Oregon with his wife Annette. In his free time, he is a pathetically slow biker. He also has an annoying non-fiction reading habit and relentlessly torments his friends and family by sharing an endless torrent of minutia.

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