Greg Verdino

Greg is the author of Never Normal: Uncommon Ideas for Leaders Who Won’t Settle for the Status Quo (2020) and microMARKETING: Get Big Results By Thinking and Acting Small (McGraw-Hill, 2010). And as the co-creator of The Adapt Manifesto, Greg is leading a movement to align leaders around a core set of principles that help organizations reliably and repeatedly adapt to the changing environment in which they operate.

His perspectives have been shaped by 30+ years spent working at the forefront of change. Over the course of this career he has advised hundreds of organizations including more than 50 of the Fortune 500; has served in senior leadership positions at a half-dozen technology start-ups; and has launched innovative products, lines of business, and divisions from within traditional companies. Through his work speaking, writing, and consulting on digital strategy, business transformation, and adaptability he helps leaders build thriving, future-ready companies.

Greg is also a partner in VERDINO, a business-to-business marketing consultancy that helps technology companies engage buyers and drive demand through powerful brand stories and compelling content marketing.

Previously, Greg was executive vice president at social business firm Dachis Group (now Sprinklr), where he helped clients like BIC, Citibank, Fidelity, GE, Michaels Stores, Nestle and others plan and pursue their transformation strategies. He joined Dachis Group through its acquisition of crayon, the social media consultancy at which he served as chief strategy officer and in which he was the second largest shareholder. Before that, he led digital innovation for Digitas, and served in media, marketing, sales and general management roles at ROO Group (now Piksel), Akamai Technologies, Arbitron, Wunderman, and Saatchi & Saatchi.

Throughout his career, he has served as a go-to expert for a wide range of media outlets including Bloomberg Business, CNN, eMarketer, the New York Times, Raconteur and the Wall Street Journal. He is a professional member of the National Speakers Association who has spoken at hundreds of corporate and association events throughout the real world and everywhere online.

He lives on Long Island with his family and the world’s most disobedient cat.