Biography

Howard Behar is a renowned business leader, author, speaker, and mentor who has influenced the lives of numerous men and women at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents Seattle market, schooled in operations and management in consumer-oriented retail business, and part of the leadership triumvirate that built the Starbucks brand, Behar is the ultimate “servant leader” who is known for such memorable lessons as “The Person Who Sweeps the Floor Should Choose the Broom” and “Only the Truth Sounds Like the Truth.”

For 21 years Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents.  He served on the Starbucks Board of Directors for twelve years before retiring.

Howard now serves on the boards of several for-profit and non-profit organizations, including Education Element, iD Tech, The School of Leadership Studies at Gonzaga University.  He is on the advisory boards of Anthos Capital, University of Washington Foundation, and a Trustee for The Sheri and Les Biller Family Foundation.

Howard is committed to the development and education of our future leaders and has been a longtime advocate of the Servant Leadership Model. After the successful publication of his first book, It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks (Portfolio, 2008), Howard now travels the world speaking to leaders, corporations, and students. His motivational message inspires everyone to be servant leaders and to lead with their values first.

Behar lives in Seattle, Washington, with his wife Lynn, and enjoys spending time with his children and five grandchildren. Boating is his favorite hobby, exploring the waterways from Seattle to Alaska.

Throughout a lifetime of filling his cup, Howard has sustained a work ethic and level of integrity which has had a profound impact on his own life the hundreds and even thousands of people who have been touched by his example.

Read More

Videos

Request Availability

Testimonials

Two years ago I sat backstage and watched a ballroom full of Restaurant and Convenience Store executives give Howard Behar a standing ovation for his keynote address. Howard was highly recommended as one of the best speakers in the country, and now I understood why. There was something different, and frankly special, about his defining success in both business and life.
– David Jobe, President Winsight Events
For the first time in the history of the Qdoba Brand, 1000+ restaurant managers and support center team members were convening in Denver, Colorado, for a conference designed to inform minds, inspire hearts, and ignite the passion of the collective team. From my point of view, the only person that could deliver a keynote to achieve these desired outcomes was Howard Behar. And, Howard delivered! His message was delivered with such clarity, conviction, care, and feeling that his impact lives on months after the conference. The team left embracing how critical it is for leaders to focus on their people and being of service to the people they lead. Howard’s story telling and personal leadership experiences bring his message to life in a powerful and meaningful manner. I measure success by the impact on people’s lives and leadership way of being…and Howard was extraordinarily successful. I cannot imagine future conferences without Howard delivering the message that only Howard is capable of delivering!
– Tim Casey, Qdoba Brand President, Qdoba Restaurant Corp
When Howard Behar speaks to my Executive Leadership class he touches students’ hearts, provokes their curiosity, and calms their fears. By sharing his story, by being vulnerable, Howard inspires the next generation. “I found myself fighting back the urge to throw my hands in the air and yell, Yes, preach! Preach! as if I was in church,” exclaimed one student. “I wanted to snap my fingers in agreement as they do during spoken word poetry slams.” Another observed: “Howard wants us to put ourselves in positions where we can succeed while staying true to our authentic selves.” Howard Behar’s presentations are acts of service to everyone in the room.
– Dorothy Bullitt, Senior Lecturer and Distinguished Practitioner, Daniel J. Evans School of Public Policy and Governance University of Washington

Booksby Howard Behar

It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks

Blog Posts

Embracing Challenges and Building Bridges

🎧 Tune in to our conversation with Mariana Atencio, available in both English and Spanish,...

Read More

From Podium to Podium: Feature Olympic Wisdom at Your Event

🥇 Seeking to inspire your audience with tales of triumph and resilience? Consider bringing a...

Read More

Nurturing Resilience and Overcoming Negative Thoughts

🎯Have you ever achieved a goal, only to quickly move on to the next thing?...

Read More

Charismatic Storytellers: The Social Wonderbringers of Happiness

✨ Striving for constant happiness is unrealistic and unsustainable, depriving us of the rich tapestry...

Read More

Striving for Financial Security or Seeking Life Well-Being?

💰 Money is a sensitive topic, often reflecting our sense of success. But today, we're...

Read More

Celebrating Reaching the Summit in Hawaii

Last week, I was privileged to support LPL Financial's top advisors affiliated with banks and...

Read More

Related Speakers

We’ll secure a speaker your audience raves about for years

Schedule a Call

Nothing short of impeccable! From start to finish The Keynote Curators provided exactly what we needed. Bravo!

– Diana B.
Insurance Association

We had a speaker cancel at the last-minute. Without missing a beat, The Keynote Curators offered several options to choose from. The replacement hit it out of the park. We avoided a potential disaster and looked good doing it. Thanks to The Keynote Curators.

– Yvette S.
Credit Union

Everything that was promised was delivered and more. The VIP Meet & Greet that was arranged was the difference make for our sponsor. It could not have gone any better. Thank you to The Keynote Curators for being a true partner.

– Grace H.
Financial Services

For the last ten years we have worked with Seth in booking our speakers. Each year he outdoes the previous year. Excited to see who we have next year.

– Cecily R.
Medical Devices

We have used several different agencies, but The Keynote Curators is the one that goes the furthest in understanding our meetings’ goals and messaging. This is the difference maker for us and is the reason why we continue to work with them.

– Nancy M.
Agriculture Association

Here's how toCue the post-event celebrations

1. Schedule a call

We’ll connect so we understand your needs to curate a selection of great speakers.

2. Book your speaker

We’ll manage all the details so you will be confident with your choice.

3. Wow your audience

Inform & educate your participants to ideas that transform their work & personal life.

Hit the mark with the perfect speaker!

Schedule a Call