Biography
Howard Behar is a renowned business leader, author, speaker, and mentor who has influenced the lives of numerous men and women at all stages of their careers and at all levels and roles. Shaped by his experiences working in his parents Seattle market, schooled in operations and management in consumer-oriented retail business, and part of the leadership triumvirate that built the Starbucks brand, Behar is the ultimate “servant leader” who is known for such memorable lessons as “The Person Who Sweeps the Floor Should Choose the Broom” and “Only the Truth Sounds Like the Truth.”
For 21 years Behar led Starbuck’s domestic business as President of North America, and he became the founding President of Starbucks International opening the very first store outside of North America in Japan. During his tenure, he participated in the growth of the company from only 28 stores to over 15,000 stores spanning five continents. He served on the Starbucks Board of Directors for twelve years before retiring.
Howard now serves on the boards of several for-profit and non-profit organizations, including Education Element, iD Tech, The School of Leadership Studies at Gonzaga University. He is on the advisory boards of Anthos Capital, University of Washington Foundation, and a Trustee for The Sheri and Les Biller Family Foundation.
Howard is committed to the development and education of our future leaders and has been a longtime advocate of the Servant Leadership Model. After the successful publication of his first book, It’s Not About the Coffee: Lessons on Leadership from a Life at Starbucks (Portfolio, 2008), Howard now travels the world speaking to leaders, corporations, and students. His motivational message inspires everyone to be servant leaders and to lead with their values first.
Behar lives in Seattle, Washington, with his wife Lynn, and enjoys spending time with his children and five grandchildren. Boating is his favorite hobby, exploring the waterways from Seattle to Alaska.
Throughout a lifetime of filling his cup, Howard has sustained a work ethic and level of integrity which has had a profound impact on his own life the hundreds and even thousands of people who have been touched by his example.
Videos
Howard Behar: Sbux Jim
Howard Behar: The Six P's
"I Love You, Howard Behar": Howard Schultz Pays Tribute to Starbucks President in Heartfelt Speech
Speech TopicsExpand each topic to learn more
During his many years as a senior executive at Starbucks, Howard Behar helped establish the Starbucks culture, which stresses the importance of people over profits. He coached hundreds of leaders at every level and helped the company grow into a world-renowned brand. Now, he reveals the ten principles and the memorable wisdom that guided his leadership and success—and not one of them is about coffee.
Testimonials
Blog Posts
The Reach-Out Rule for Mental Health
One simple rule for mental health this May: if someone crosses your mind, reach out. No agenda. Just humanity.
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Playing the Game of Life: Events and Experiences That Actually Transform
Events create human collision points that digital tools can't replicate. Here's why in-person experiences matter more than ever, with insights from Jess Ekstrom.
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Courageous Leadership Skills Every Event Planner Needs
Discover the courage mindset event planners need to lead with confidence, manage risk, and thrive in high-pressure event environments with insights from Julian Pistone.
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The Adventurer’s Guide to Resilience with Squash Falconer
Resilience keynote speaker Squash Falconer shares how self-trust, smart decisions, and redefining failure build elite performance.
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Emotional Intelligence Under Pressure Keeps Teams Steady
Lessons from keynote speakers on how emotional intelligence under pressure keeps teams clear, kind, and useful when the stakes are highest.
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Purpose at Work Helps You Make Smarter Career Decisions
Discover from Adrian Gostick how defining your purpose at work reduces anxiety and helps you make clearer, more confident career decisions.
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