Biography

Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he pushed marketing executives and practitioners more rapidly into the digital age in ways that benefitted companies and careers. He held multiple leadership positions at high-growth tech startups, including Head of Content at HubSpot and Vice President of Brand and Community at the venture capital firm NextView Ventures. On the side, Jay created the award-winning podcast Unthinkable and co-founded Boston Content, the northeast’s largest community of content creators and marketers.

Courses at Harvard Business School have cited Jay’s work, as have writers at The New York Times, The Washington Post, Fast Company, Forbes, and more. Salesforce has called him a “creative savant” and named him to the city of Boston’s “50 on Fire” list.

Today, Jay is the founder of Marketing Showrunners, the author of Break the Wheel, and a decorated show host and executive producer. Marketing Showrunners teaches brands how to make original series, such as Against the Grain, a documentary series launched in partnership with the tech company Help Scout. As the host, director, and writer, Jay traveled the country searching for brands that put people over profits and community over shareholders and helped spark a movement of for-profit businesses that seek to use capitalism for good. You can find the series at helpscout.com/atg.

In a world where “storyteller” has become a buzzword, Jay understands how to tell great stories–stories that entertain, surprise, teach, and push people beyond conventional thinking toward their best work. He believes his job is to hand out compasses, not maps with directions drawn on them. This equips audiences to walk into any scenario they face, get their bearings, find their true north, and feel empowered to proceed confidently and in the right direction.

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Videos

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Playing Favorites: How to Drive Bigger Results through the influence of your ideas, not the Volume of Your Marketing

The hardest truth to embrace today is that we compete with everyone creating content today — not just our industry peers. In that world, it’s tempting to strap ourselves onto the marketing hamster wheel and try to shout louder, hype harder, and produce endless content.

This is an exhausting race to the bottom. You don’t need broader reach or bigger budgets than everyone. To stand out and drive business, you need to resonate deeper. Whether you’re the biggest or best is irrelevant. You need to be their favorite.

In this empowering yet practical talk, author and brand consultant Jay Acunzo will take you inside the techniques used by the world’s most effective storytellers and thought leaders to inspire action in others. You’ll walk away ready to compete on the power of your ideas, not the volume of your marketing or size of your budget.

When your audience makes choices, they play favorites. The question is: are you one of them?

You will learn:

The most important question to ask to differentiate your brand and your content.

A visual framework to assess where you are, where you want to be – and what’s in the way.

Techniques to apply today to make it immediately clear why others should care about your message.

Testimonials

SMART, FUNNY, AND ENTERTAINING. JAY IS THE SPEAKER YOU HOPE YOU'LL GET WHEN YOU SETTLE INTO YOUR SEAT.
– Doug Kessler, Co-Founder, Velocity Partners (B2B Agency of the Year 2019, via The Drum)
I WAS LITERALLY SAYING TO OUR EVENT MANAGER, WE HIT IT OUT OF THE BALL PARK WITH THIS GUY!
– Veronica Martinez, Sales Coordinator, G3 Communications
I MEAN, IF WE’RE ALL CRYING IN THE FIRST KEYNOTE, I AM GOING TO SAY B2BSMX IS A SUCCESS.
– Annette Falvo, National Account Director, Demand Gen Report
Jay is among the top speakers at Content Marketing World every year...each time we ask him back, the scores come back better and better. An original thinker and dynamic presenter, Jay is becoming one of the "must-see" speakers at any marketing and communication event.
– JOE PULIZZI, FOUNDER, CONTENT MARKETING INSTITUTE
The first thing I heard at the conclusion of Jay’s presentation was that attendees were looking at things from a different perspective. I can’t say enough about Jay’s presentation! He really knocked it out of the park. He connects to the audience in a real way, making it a conversation, not a speech. You feel involved and drawn into his stories.
– JACQUIE FRANCISCO, MANAGING PARTNER, THE BRAND ESTABLISHMENT
Jay’s was the best session I’ve ever attended in my 25 years of conferences! (I grew up watching my parents do keynotes.) I had so much energy and aspiration walking out of there!
– CHRISTINA KAY, EVENT ATTENDEE, MARKETO MARKETING NATION SUMMIT
Jay Acunzo is relevant, thought-provoking, and entertaining. While Jay is a sought after speaker with a big resume of experience, he is also approachable and eager to tailor his presentations to the audience’s needs. He provides realistic and actionable takeaways that all levels of professionals want to implement.
– JULIE HUVAL, HEAD OF MARKETING, BECK TECHNOLOGY
As a speaker, Jay has an incredible ability to relate to the audience and perform with impeccable polish. He is a seasoned speaker, and it shows. As a host, I was particularly gratified with the reaction from the attendees, who stayed well past the end of the event to speak to him and have been contacting me personally to thank me.
– DEVIN BRAMHALL, VP MARKETING, ANIMALZ

Booksby Jay Acunzo

Break the Wheel

The Creator's Compass

Blog Posts

Charismatic Storytellers: The Social Wonderbringers of Happiness

✨ Striving for constant happiness is unrealistic and unsustainable, depriving us of the rich tapestry...

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Striving for Financial Security or Seeking Life Well-Being?

💰 Money is a sensitive topic, often reflecting our sense of success. But today, we're...

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Celebrating Reaching the Summit in Hawaii

Last week, I was privileged to support LPL Financial's top advisors affiliated with banks and...

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5 Rules to Be Smart With Your Money

In today's uncertain world, financial security isn't just a luxury—it's a necessity. Dealing with money...

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Feeling Zapped by Technology? Try This Simple Solution!

🤳 If you're feeling drained by constant exposure to technology, here's a quick fix: get...

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Job Security and Growth Mindset

✨ When it comes to job security in today's ever-changing professional landscape, cultivating a growth...

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