Jay Acunzo is waging war on conventional thinking. As a digital media strategist at Google, he pushed marketing executives and practitioners more rapidly into the digital age in ways that benefitted companies and careers. He held multiple leadership positions at high-growth tech startups, including Head of Content at HubSpot and Vice President of Brand and Community at the venture capital firm NextView Ventures. On the side, Jay created the award-winning podcast Unthinkable and co-founded Boston Content, the northeast’s largest community of content creators and marketers.
Courses at Harvard Business School have cited Jay’s work, as have writers at The New York Times, The Washington Post, Fast Company, Forbes, and more. Salesforce has called him a “creative savant” and named him to the city of Boston’s “50 on Fire” list.
Today, Jay is the founder of Marketing Showrunners, the author of Break the Wheel, and a decorated show host and executive producer. Marketing Showrunners teaches brands how to make original series, such as Against the Grain, a documentary series launched in partnership with the tech company Help Scout. As the host, director, and writer, Jay traveled the country searching for brands that put people over profits and community over shareholders and helped spark a movement of for-profit businesses that seek to use capitalism for good. You can find the series at helpscout.com/atg.
In a world where “storyteller” has become a buzzword, Jay understands how to tell great stories–stories that entertain, surprise, teach, and push people beyond conventional thinking toward their best work. He believes his job is to hand out compasses, not maps with directions drawn on them. This equips audiences to walk into any scenario they face, get their bearings, find their true north, and feel empowered to proceed confidently and in the right direction.
The hardest truth to embrace today is that we compete with everyone creating content today — not just our industry peers. In that world, it’s tempting to strap ourselves onto the marketing hamster wheel and try to shout louder, hype harder, and produce endless content.
This is an exhausting race to the bottom. You don’t need broader reach or bigger budgets than everyone. To stand out and drive business, you need to resonate deeper. Whether you’re the biggest or best is irrelevant. You need to be their favorite.
In this empowering yet practical talk, author and brand consultant Jay Acunzo will take you inside the techniques used by the world’s most effective storytellers and thought leaders to inspire action in others. You’ll walk away ready to compete on the power of your ideas, not the volume of your marketing or size of your budget.
When your audience makes choices, they play favorites. The question is: are you one of them?
You will learn:
The most important question to ask to differentiate your brand and your content.
A visual framework to assess where you are, where you want to be – and what’s in the way.
Techniques to apply today to make it immediately clear why others should care about your message.
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