Jeff Molander

Sales Communications Expert, Founder of Communications Edge Inc., and Creator of the Spark Selling Technique

Topics: Branding & Marketing, Business, Business Growth, Communication, Entrepreneur, Media

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Biography

Jeff Molander is an authority on effective conversation enablement strategies and the founder of Communications Edge, Inc. He is a lifelong learner, coach, father, foodie, outdoorsman, and creator of the Spark Selling communication methodology, a curiosity-driven way to start and advance conversations.

Jeff is a sought-after speaker, trainer, and accomplished entrepreneur who co-founded what became the Google Affiliate Network and Perforics Inc. (a Publicis unit) in 1999. Today, he is transforming how people start conversations with those they need relationships with via digital platforms. He and his customers are addicted to innovating new ways to break through noise and engage—to get conversations started with customers.

Jeff uses proprietary success stories, occasional humor, and practical tips to cut through the hype around trends like social selling. He presents innovative ideas your audience can apply to improve performance. You’ll discover how today’s elite marketers and sellers are provoking conversations with buyers, growing in times of chaos. Jeff was first to offer a practical book for small businesses to sell using social media. He published Off the Hook Marketing: How to Make Social Media Sell for You.

Videos

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Social Selling on Steroids: Sparking customers' curiosity

We're over a decade into "Social Selling." So why do customers see everything sellers do and say as insincere ploys? Why are we so easily ignored or deleted? How can we earn attention, engagement and appointments with buyers? Jeff will show your audience a surprisingly practical answer: Sparking customers' curiosity. Discover how to speed-up prospecting by slowing down, provoking curiosity of buyers. Then connecting it to traditional selling processes. Your audience will leave this session with:
• New insight on why most sellers struggle to earn conversations with digital tools (and what to do instead)
• An effective, repeatable way to engage buyers using LinkedIn, email and voicemail
• Clear next steps to get more appointments by sparking customers' curiosity in products

The 7 Habits of Successful Social Sellers

It's a bad time to be average in sales. Earning attention and conversations with decision-makers has never been this difficult. Gone are the days of telling compelling stories or asking, "are you the appropriate person to speak with?" as a way in. Today's buyers are defensive, armed with caller ID, ad blockers and smell your commission breath from a mile away. They're expert at avoiding interruption. Jeff will show your audience a systematic way to:
• Spark curiosity in potential buyers
• Slow down, earn permission to converse first, meet later
• Focus on pulling, attracting conversations via problem solving
• Get rid of self-defeating copywriting/communication habits once and for all

Testimonials

Jeff gave my Greek sales executives clear answers—not buzzwords. He gave compelling advice to an audience demanding fresh, new thinking. Jeff's no-nonsense style challenged us to think differently about social selling. This sent sales managers back to the office with a practical, new approach to sales prospecting.

– Xenia Mantziori, Editor in Chief, Boussias Communications, Athens Greece

Insightful. Refreshing. Practical. Jeff kicked off our management team's day by provoking thought and generating discussion. He grabbed our attention and kept it by offering 'ah-ha' moments---clear examples of how leading social sellers are using tools like Facebook to sell. He prepared in advance to meet the specific needs of our audience and assured successful and meaningful time well-spent.

– Rose Mitchell, Sr. VP, Governmental Affairs, Hy-Vee, Inc.