Biography

With more than 25 years of proven success, Lisa Copeland is a powerful female keynote speaker, a business leader and a dedicated pioneer in sales and brand strategy. She has been a trailblazer, revolutionizing the automotive industry and has received many awards and honors along the way, including:

  • Awarded Top 100 Women in Automotive Industry

  • Named to Board of Directors of Women in Automotive

  • “Women of Distinction” award, named by the Girl Scouts CTX

  • Named one of the Five Most Powerful Women in Austin by the Austin Business Journal

  • Led the first FIAT retailer to break the NAFTA sales record by selling more than 100 new FIAT 500’s in one month

  • “The Walter P. Chrysler” Award for sales and service excellence, FCA’s highest honor.

  • Named “Outstanding Business Leader 2014” by Northwood University

Lisa’s extensive knowledge of leading, training and retaining diverse candidates has positioned her as an expert in sales, management, motivation, and positive work culture. She is a leading influencer both the Automotive Industry and Financial Services Industry.

Lisa’s consulting firm Lisa Copeland Global Enterprises (L.C.G.E.) helps business owners and entrepreneurs build more scalable and successful businesses that generate more profit through her strategic “The Art of the Big Sell,” focused on selling a movement over a product, with a vast client list that includes Google, Subaru N.A, Dell, State Farm, H&R Block and many more.

Lisa has spoken to more than 100 companies all over the country and her success story has been featured in prominent publications including the Wall Street Journal, The New York Times, Marie Claire, Bloomberg and Automotive News. She is the co-author of her second book Crushing Mediocrity: 10 Ways to Rise Above the Status Quo and is preparing to release her next book.

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10 ways to Rise above the Status Quo

Format: 45-60 Minute Keynote - 60 Minute Workshop Optional

This program is perfect for:

Senior management
Teams struggling with forward momentum
Managers of underperforming sales groups
Entrepreneurs
Sales Professionals
The audience will leave with:

The Belief Factor-

Customer Centric Team
Developing Agility
Root For Each Other
Becoming Accountable
Developing your legacy
Leaders will understand how to accelerate actionable change in the most challenging environment.

Sales Teams will learn 10 actionable ways to truly "Crush Mediocrity" in their life and career.

Copeland has personally lead teams that broke world sales records, and has know brought that knowledge in a HIGH energy, encouraging presentation!

This program is based on Copeland's best-selling book

Crushing Mediocrity- 10 ways to rise above status quo

Purpose plus People equals Profits!

Format: 45-60 Minute Keynote- 60-minute workshop optional

This program is perfect for:

Senior management
Teams struggling with forward momentum
Sales Professionals
Entrepreneurs
CEO/C-Suite
Lisa Copeland teaches sales organizations about Purpose + People = Profits. Her proven formula for success outlines how high-performance organizations deliver extraordinary sales results by creating a "Sold-Out" culture where people believe that what they do matters. Increased employee engagement, retention and ROI are the proof. During her keynote, Lisa explores what she believes is the "secret sauce" that businesses are looking for today. What will be discussed are her success six components.

The Belief Factor-

Customer Centric Team
Developing Agility
Root For Each Other
Becoming Accountable
Developing your legacy
Lisa used these six proven principles when she relaunched the automotive brand FIAT to the United States. Her team was 'mission-driven" the result was, that in the lands of trucks and SUV's her team broke the world sales record with a microcar. Lisa will give practical applications to start using TODAY, so you can bring back to your teams. Whether you're an entrepreneur or a Fortune 500 these success principles are a proven success track.

Lisa will teach your team how to root out the competition, build a winning strategy that will guarantee success! She will demonstrate how to execute fearlessly and strategically to align your sales efforts to increase the bottom line.

She will teach new ways to differentiate your business from the competition; your business's strengths and unique value (that you might be overlooking); identify your ideal clients and learn what they really need; segment your market to make prospecting and selling more efficient; create a powerful selling message that speaks to the head and the heart.

The way most companies sell is not aligned with the way people buy. My strategies and tactics bring sellers and buyers into alignment so companies can grow and increase ROI.

It's time to stop thinking in the past and instead get fearless about how to engage customers and grow your bottom line!

Authentic Leadership

Leading through change, challenge and chaos
Format: 45-60 minute keynote with optional workshop

This program is perfect for:

Senior management
Teams struggling with forward momentum
Managers of under-performing sales groups
Entrepreneurs
Sales Professionals
Lisa Copeland teaches sales organizations about Purpose + People = Profits. Her proven formula for success outlines how high-performance organizations deliver extraordinary sales results by creating a "Sold-Out" culture where people believe that what they do matters. Increased employee engagement, retention and ROI are the proof. During her keynote, Lisa explores what she believes is the "secret sauce" that businesses are looking for today. What will be discussed are her success six components.

The Belief Factor
Customer Centric Team
Developing Agility
Root For Each Other
Becoming Accountable
Developing your legacy
Lisa used these six proven principles when she relaunched the automotive brand FIAT to the United States. Her team was 'mission-driven" the result was, that in the lands of trucks and SUV's her team broke the world sales record with a microcar. Lisa will give practical applications to start using TODAY, so you can bring back to your teams. Whether you're an entrepreneur or a Fortune 500 these success principles are a proven success track.

Lisa will teach your team how to root out the competition, build a winning strategy that will guarantee success! She will demonstrate how to execute fearlessly and strategically to align your sales efforts to increase the bottom line.

She will teach new ways to differentiate your business from the competition; your business's strengths and unique value (that you might be overlooking); identify your ideal clients and learn what they really need; segment your market to make prospecting and selling more efficient; create a powerful selling message that speaks to the head and the heart.

The way most companies sell is not aligned with the way people buy. My strategies and tactics bring sellers and buyers into alignment so companies can grow and increase ROI.

It's time to stop thinking in the past and instead get fearless about how to engage customers and grow your bottom line!

The Art Of The Big Sell

Stop Selling Start Mobilizing
Format: 45-60 Keynote with optional workshop

This program is perfect for:

Senior management
Teams struggling with forward momentum
Managers of under-performing sales groups
Every company that wants to (1) differentiate, (2) retain talent, and (3) retain customers must build a movement from which they can draw power. By doing so, you will not only attract and retain customers for life, you will reap the benefits of becoming the benchmark within your industry:

You can command higher prices and better margins because your customers truly believe "it isn't what you sell it's what you stand for." They are willing to pay a premium to be part of something bigger.

You will receive more referrals and have more repeat customers.

You become the only option for your clients. They will no longer consider the competition.

Your company or product will have staying power because your customers are now buying the movement. The product is secondary

You will reduce your advertising costs. Customers will actively follow you. You will no longer be forced to chase them down with sales gimmicks. Instead, they will always anticipate your next launch.

With a movement behind you, recovering from a mistake is much easier.

The Art of the Big Sell will leave the audience ready to take on the world!

I have performed this program over 150 times and it's always a crowd pleaser!

Testimonials

Lisa is an incredible salesperson herself, an excellent manager and a dynamic leader.
– Sergio Marchionne - Chairman of the Board FIAT/Chrysler Automobiles
I've never seen someone engage an audience like Lisa Copeland.
– Melinda Garvey - Publisher Austin Woman Magazine

Booksby Lisa Copeland

Crushing Mediocrity: 10 Ways to Rise Above the Status Quo

Car Buying, Her Way

Blog Posts

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Embrace Radical Generosity This Giving Tuesday

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Celebrating Thanksgiving: Grateful Hearts, Bold Milestones

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“Find a Way” Philosophy to Overcome Life’s Challenges

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🎶 Listen and learn how SongDivision uses music to transform events, creating unforgettable moments of connection and creativity for businesses worldwide.

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Blog Posts

 

Mastering Your Financial and Leadership Skills with Jill Schlesinger

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“Find a Way” Philosophy to Overcome Life’s Challenges

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