Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She brings her expertise to audiences to help them understand the psychology of why people act, choose, change, and buy. 

Her podcast, The Brainy Business, has downloads in over 170 countries. Melina is an instructor of applied behavioral economics through the Human Behavior Laboratory at Texas A&M University, has contributed research to the Association for Consumer Research, and writes the Behavioral Economics & Business column for

Her first book, What Your Customer Wants and Can’t Tell You, was a finalist for two categories of the International Book Awards. The second in the series, What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics, comes out in October 2022.

Melina Palmer was a speaker at Volunteer Leadership Institute-Hawaii in January 2020. She was truly the hit of the conference. It was the first time she had joined us as a speaker and her presentation was above and beyond our wildest expectations. The attendees loved Melina – her topic was on target for our group, her energy was contagious, her interaction on the stage with the audience was outstanding. She was our highest rated speaker for the conference. We loved her so much she is our opening keynoter for our 2023 conference in Maui. I would strongly recommend Melina as a speaker for your event.
– Susan Girsch, Conference Manager, Volunteer Leadership Institute-Hawaii
The most important business book to come out in years.
– Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
The most informative, productive 1.5-hour seminar I've ever experienced at this company.
– Fortune 10 Tech employee following a corporate training
Love, love, love this session. Super funny and on point. Bring her back next year!
– Past audience member
Changed the way I think.
– Past audience member
My favorite speaker!
– Past audience member

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