Biography

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She brings her expertise to audiences to help them understand the psychology of why people act, choose, change, and buy. 

Her podcast, The Brainy Business, has downloads in over 170 countries. Melina is an instructor of applied behavioral economics through the Human Behavior Laboratory at Texas A&M University, has contributed research to the Association for Consumer Research, and writes the Behavioral Economics & Business column for Inc.com.

Her first book, What Your Customer Wants and Can’t Tell You, was a finalist for two categories of the International Book Awards. The second in the series, What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics, comes out in October 2022.

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Testimonials

Melina Palmer was a speaker at Volunteer Leadership Institute-Hawaii in January 2020. She was truly the hit of the conference. It was the first time she had joined us as a speaker and her presentation was above and beyond our wildest expectations. The attendees loved Melina – her topic was on target for our group, her energy was contagious, her interaction on the stage with the audience was outstanding. She was our highest rated speaker for the conference. We loved her so much she is our opening keynoter for our 2023 conference in Maui. I would strongly recommend Melina as a speaker for your event.
– Susan Girsch, Conference Manager, Volunteer Leadership Institute-Hawaii
The most important business book to come out in years.
– Michael F. Schein, author and columnist for Forbes, Inc, and Psychology Today
The most informative, productive 1.5-hour seminar I've ever experienced at this company.
– Fortune 10 Tech employee following a corporate training
Love, love, love this session. Super funny and on point. Bring her back next year!
– Past audience member
Changed the way I think.
– Past audience member
My favorite speaker!
– Past audience member

Booksby Melina Palmer

What Your Employees Need and Can't Tell You: Adapting to Change with the Science of Behavioral Economics (Change Management Book)

What Your Customer Wants and Can’t Tell You

Blog Posts

5 Rules to Be Smart With Your Money

In today's uncertain world, financial security isn't just a luxury—it's a necessity. Dealing with money...

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Feeling Zapped by Technology? Try This Simple Solution!

🤳 If you're feeling drained by constant exposure to technology, here's a quick fix: get...

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Job Security and Growth Mindset

✨ When it comes to job security in today's ever-changing professional landscape, cultivating a growth...

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To Make Great Decisions, You Need to Be in Touch with THIS!

⭐ Join me for an enlightening conversation with Sandro Forte on how learning and consistency...

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Unlocking Business Success Through Shared Human Values

🔑 The key to business success often lies in addressing the fundamental needs of employees––validation,...

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Leadership Mindset to Start Your Day with Purpose

The most impactful and motivating leaders prioritize personal growth, equipping them to think, act, and...

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