Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. She brings her expertise to audiences to help them understand the psychology of why people act, choose, change, and buy.
Her podcast, The Brainy Business, has downloads in over 170 countries. Melina is an instructor of applied behavioral economics through the Human Behavior Laboratory at Texas A&M University, has contributed research to the Association for Consumer Research, and writes the Behavioral Economics & Business column for Inc.com.
Her first book, What Your Customer Wants and Can’t Tell You, was a finalist for two categories of the International Book Awards. The second in the series, What Your Employees Need and Can’t Tell You: Adapting to Change with the Science of Behavioral Economics, comes out in October 2022.
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Booking a Keynote Speaker: The Essential Checklist
