Michael Solomon partners with marketers and leaders to help them understand the minds of today’s consumers in our volatile economy. Nothing keeps business leaders up at night more than knowing how quickly their brand can be negatively impacted.

Michael “wrote the book” on understanding consumers.  Literally. Hundreds of thousands of business students have learned about marketing from his books, including Consumer Behavior: Buying, Having, and Being — the most widely used book on the subject in the world.

Regardless of the size of a company, fully understanding consumer behavior is paramount to not only surviving in today’s market, but also thriving. This is exactly why Michael is the go-to expert when it comes to knowing the psychology of the buyer, he’s been studying consumer behavior for decades, across all generations. He understands that today’s buyer is NOT your cookie cutter consumer.

Michael’s presentations provide a visual excursion into the minds of consumers and what influences them to buy. Michael’s latest book, The New Chameleons: How to Connect with Consumers Who Defy Categorization, recently won the NYC Big Book Award for the Marketing & Sales/PR category.  The book  stitches the trends of today to the future of consumerism in a way that is both provocative and inspiring.

The marketing guru Philip Kotler summed it up when he stated, “Solomon has the mind of a scientist and the writing flair of a journalist.”

Michael advises global clients in leading industries such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services and e-commerce (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), sports (Philadelphia Eagles), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) on marketing strategies to make them more consumer-centric. He regularly appears on television shows including The Today Show, Good Morning America and CNN to comment on consumer issues, and he is frequently quoted in major media outlets such as The New York Times, USA Today, Adweek and Time.

As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting edge academic theory with actionable real-world strategies. He helps managers get inside the heads of their customers so they can anticipate and satisfy their deepest and most pressing needs – today and tomorrow. An executive at Subaru said it best: “The man is a scholar who is current and street-wise.”

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Michael was phenomenal at MARsum USA 2021! With rapidly evolving consumer behavior and demands after COVID-19, choosing Michael as our opening keynote speaker was a natural, obvious choice owing to his expert authority on this subject and of course, his treasury of effective brand-building strategies. Flawlessly eloquent, he completely reigned over the stage with his natural, engaging style and kept the audience hooked throughout his two keynotes which focused on building & sustaining fashion brands and the untapped potential of AI-powered salesbots. His content was loaded with actionable insights, well-researched stats, market predictions, AND he also managed to make us learn, think, and laugh at the same time! Getting him back for our next edition would be a no-brainer.
– Sagar Sharma, Prizm Events
Michael was a great speaker who shared his expertise in an engaging and thoughtful manner. He set the tone for collaborative conversation with other speakers and was wonderful to work with!
– Kristine Englert, Director, Enterprise Marketing, True Fit Corporation
The Digital Summit team organized a virtual conference in the middle of a pandemic and knew we’d need a consumer behavior expert to talk about the significant impact on the business landscape. With years of experience in understanding today’s consumer, Michael Solomon delivered a wonderful talk that was educational & practical! He presented senior marketers with knowledge that’ll help shape their future marketing strategies and engage more authentically with audiences.
– Kayal Rajendran, Content and Programming, Digital Summit Series
Michael Solomon delivered a timely and thought-provoking talk on how we should all be thinking about the consumer in the new semi-normal, giving us a view that brought together his real-world experience through his consulting with numerous multi-national companies/brands that are all trying to navigate through the pandemic. He took a lot of disparate information and packaged it into digestible, understandable components and then told us how to apply the lessons learned to our businesses. He not only identifies the issue, but also delivers on the solution. We look forward to hearing from Michael again as the situation we all find ourselves in evolves.
– Jeff Kaufman, President, Home Fashion Products Association
Michael was one of the first speakers we contacted after deciding to organize a webinar for entrepreneurs, employees, and students, focusing on educating the companies on reflecting, planning, and rethinking their business policies in a COVID-19 world. We were ecstatic when he agreed to be our Keynote speaker as we knew his insight into consumer behavior post pandemics would be of great use to the audience. We were right! Attendees loved Michael’s lecture and we immediately received so many emails demanding that we share his presentation online. His talk was very informativ and he engagingly delivered highly relevant business content. We received many comments from the audience that his lecture has significantly helped them quickly adapt to the new market rules. We were so happy with him as a presenter, and we are already in talks about having him as our Keynote speaker next year.
– Ena Radončić, Project Manager, Adriatic Branding Conference
Michael was a wonderful speaker to work with this year as we moved our event three different times to different cities. Through the process, he stood by us and was easy to rely on. Michael enlightened our attendees on what to expect in the “new normal” now that Covid-19 has affected our lives and our work. Michael received great feedback and we look forward to working with him again!
– Tinsley Flint, Meetings Manager, CONNECT 2020
I had the opportunity to work with Michael for Marketing Innovation Day for our topic of Human Centric Design. Michael is very well versed and knowledgeable of the subject matter and was able to give tons of relevant insight, especially relating back to the automotive industry. He was able to provide the audience with tools to use in the real world and take back to our jobs.
– Natalie Simon, Vehicle Personalization and Ford Performance Parts Events & Communication Manager, Ford Motor Company
The man is a scholar who is current and street-wise.
– Joe Barstys, Manager, Customer Satisfaction, Subaru of America

Booksby Michael Solomon

The New Chameleons: How to Connect with Consumers Who Defy Categorization

Consumer Behavior: Buying, Having, and Being

Better Business

Marketing: Real People, Real Choices

Consumer Behaviour: A European Perspective

Consumer Behavior in Fashion

Conquering Consumerspace

The Truth About What Customers Really Want

Social Media Marketing

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