Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.
A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.
Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.
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