Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

 

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Videos

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Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.
– Allanah Jackson, Google
@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.
– @DustinMarchant
@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!
– @thisisomelet
Mind-blowing insights on how to persuade online by Nancy Harhut!
– Andres Restrepo
Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.
– Jenna Paleski, McGraw-Hill
Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.
– @tweetmaryjo
I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.
– @lopey
Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation
– @jillsoley

Blog Posts

The Transformative Power of Improv That Will Unleash Your Creative Edge

What can you expect from an improv session? Learn how it helps boost creativity and inspire leadership with insights from Tony-award winning group freestyle+.

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Start Risk-Taking Like a Poker Pro Now with Caspar Berry

Risk-taking isn't gambling: learn how bold decisions on the poker table translates into innovative leadership, with insights from keynote speaker Caspar Berry.

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Heart Health Mastery: Transforming Workplace Wellness from the Inside Out

Prioritize heart health with actionable strategies for stress management and workplace wellness this American Heart Month. ❤️

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The Roots of Authentic Leadership Start with Self-Discovery

Transform your approach to leadership and ignite lasting change within your organization with insights from keynote speaker Amy Eliza Wong.

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Unlock the Power of Friendship for a Healthier Life with Shasta Nelson

A resilient commitment to friendship is the foundation for thriving at work and a healthier life. Embrace these strategies from keynote speaker Shasta Nelson.

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Cultivating a Confidence Mindset and Go From Chaos to Triumph

Transform chaos into strategic success with a confident mindset—insights from mindset keynote speaker Andrew Busch.

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Blog Posts

 

The Transformative Power of Improv That Will Unleash Your Creative Edge

Have you ever wondered if the secret to true creativity lies in embracing discomfort? What...

Read More

Start Risk-Taking Like a Poker Pro Now with Caspar Berry

Have you ever considered that the skills required to win at poker can also pave...

Read More

Heart Health Mastery: Transforming Workplace Wellness from the Inside Out

Have you ever considered how your heart health directly impacts every aspect of your life?...

Read More

The Roots of Authentic Leadership Start with Self-Discovery

https://youtu.be/NV6B5rkyLc8 Have you ever wondered why many companies struggle to cultivate true leadership among their...

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Unlock the Power of Friendship for a Healthier Life with Shasta Nelson

Have you ever wondered why true friendship remains the cornerstone of both personal well-being and...

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Cultivating a Confidence Mindset and Go From Chaos to Triumph

In today’s volatile environment, how can leaders transform chaos into a strategic advantage? The answer...

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