Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

 

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Videos

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Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.
– Allanah Jackson, Google
@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.
– @DustinMarchant
@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!
– @thisisomelet
Mind-blowing insights on how to persuade online by Nancy Harhut!
– Andres Restrepo
Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.
– Jenna Paleski, McGraw-Hill
Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.
– @tweetmaryjo
I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.
– @lopey
Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation
– @jillsoley

Blog Posts

Five Life-Changing Lessons from Recording 100 Podcast Episodes

🎧 In this special podcast, we reflect on five life-changing lessons from recording 100 episodes, with insights from keynote speakers and event professionals.

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Celebrating International Men’s Day: Fostering Positive Change and Health

On International Men's Day, we celebrate men’s contributions and tackle the challenges they face through the lens of six defining health pillars.

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Navigating Romantic Relationship Dynamics (Hidden Secrets!)

Explore insights from relationship keynote speaker Dr. John Gray on navigating romantic relationships, evolving roles, and fostering intimacy.

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Forecasting Future Trends with AI and Market Analysis with Andrew Busch

Learn to identify insights on forecasting future trends in AI, economy, and business with futurist keynote speaker Andrew Busch.

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Mindset Coaching That Can Help You Achieve Your Goals

Learn insights on powerful mindset coaching techniques to help you stay motivated and reach your goals with high-performance keynote speaker Emma Doyle

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United in Gratitude and Respect on Veterans Day

On Veterans Day, let's proudly unite in our deep respect for those who served and continue to serve fearlessly and faithfully to protect our freedom.

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Blog Posts

 

Five Life-Changing Lessons from Recording 100 Podcast Episodes

How Creating a Podcast Can Transform Your Perspective in Life What if the simplest conversations...

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Celebrating International Men’s Day: Fostering Positive Change and Health

On International Men's Day, we celebrate their contributions and tackle the challenges they face through...

Read More

Navigating Romantic Relationship Dynamics (Hidden Secrets!)

Navigating the Balance of Independence and Intimacy in Relationships https://www.youtube.com/watch?v=-6UMV6IqJXY&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Why does it sometimes feel...

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Forecasting Future Trends with AI and Market Analysis with Andrew Busch

Learn to identify insights on forecasting future trends in AI, economy, and business with futurist...

Read More

Mindset Coaching That Can Help You Achieve Your Goals

Transform Your Goals into Achievements with Mindset Coaching https://www.youtube.com/watch?v=z8RsZQyMSvI&list=PLXTlGHk63lLgbS8LN-PENXDzwMdqWAnOm Struggling to find the motivation to...

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United in Gratitude and Respect on Veterans Day

Let's be honest. Politics divides us as a nation daily. However, on this Veterans Day,...

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