Biography

Getting people to take action is what Nancy’s all about. Her specialty is blending best-of-breed creative techniques with behavioral science to prompt response – online, offline, and in-person.

A sought-after speaker, she’s known for delivering practical, actionable advice in high-energy, example-jammed sessions. Nancy’s shared her passion with audiences in London, Sydney, Moscow, Madrid, Stockholm, Sao Paulo, Berlin, and all over the US, including numerous appearances at SXSW. Along the way, she’s been named Online Marketing Institute Top 40 Digital Strategist, Ad Club Top 100 Creative Influencer, and Social Top 50 Email Marketing Leader. Her articles and work have appeared in Admap, US Ad Review, Target Marketing, DM News, Graphis Magazine, B@B Magazine, Who’s Mailing What, Copywriting Insider, “Open Me Now” by H.G. Lewis, and Rachael Ray Every Day.

Prior to cofounding HBT Marketing, Nancy held senior creative management positions with Hill Holliday, Mullen and Digitas. She’s helped some of the world’s biggest brands create successful campaigns. Nancy and her teams have won over 200 awards for digital and direct marketing effectiveness. Watch for her much anticipated first book about behavioral science and marketing, due out in August, 2022.

 

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Videos

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Speech TopicsExpand each topic to learn more

Using behavioral science in marketing to increase response

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Persuasion and persuasive messaging

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Email

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Direct mail

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Human behavior hacks for marketers

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Increasing marketing engagement and response

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Decision-making shortcuts and Decision defaults

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Marketing communications

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Creativity

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Marketing response

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Testimonials

Our team is still raving about your presentation.
– Allanah Jackson, Google
@nharhut, your presentation was amazing, insightful & entertaining. Thank you so much for sharing your brilliance w/ us.
– @DustinMarchant
@nharhut, thank you for an extremely interesting and informative talk on science secrets that drive behavior. Loved it!
– @thisisomelet
Mind-blowing insights on how to persuade online by Nancy Harhut!
– Andres Restrepo
Thank you again for a fantastic presentation. We’ve received great feedback across the Product Marketing group with many, many Marketing Managers letting me know how helpful and informative they found the session.
– Jenna Paleski, McGraw-Hill
Thank you @nharhut for one of the most resourceful presentations of my time at the #fbforum. Every takeaway is valuable. Kudos.
– @tweetmaryjo
I was reminded again at this morning’s #NEDMA keynote speech how brilliant @nharhut is … she is a must see.
– @lopey
Thanks @nharhut for a fantastic session packed with actionable insights to improve marketing campaign engagement & response. #MKTGnation
– @jillsoley

Blog Posts

How a Simple Apology Can Spark Healing and Mental Health Conversations

Learn how a heartfelt apology shared by Johnny Crowder can help you break stigma and ignite life-changing conversations about mental health and self-compassion.

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An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

Explore how former NASA astronaut Dr. Leroy Chiao’s experiences in space unlock insights on leadership, innovation, and resilience for teams on Earth.

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The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Find out how event personalization, AI-driven insights, and interactive storytelling are revolutionizing keynote speeches with business futurist Greg Verdino.

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The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a shift that happens the moment someone laughs. Shoulders loosen. The room lightens. The noise of the outside world fades just...

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Designing Events That Spark Lasting Connections

Discover Wendy Porter’s proven WPE Planning Process for crafting live, virtual, and hybrid events that foster genuine connections, boost engagement, and drive ROI.

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The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because inclusion is no longer a box to check; it’s a culture to create. From boardrooms to classrooms, arenas to virtual...

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Blog Posts

 

How a Simple Apology Can Spark Healing and Mental Health Conversations

Imagine if a single, mental health–focused apology could dismantle stigma, validate someone’s pain, and launch...

Read More

An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

In the boundless vacuum of space, leaders face challenges that dwarf anything encountered on Earth....

Read More

The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Imagine a keynote at your next event that feels designed just for your audience—where every...

Read More

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a...

Read More

Designing Events That Spark Lasting Connections

Imagine stepping into an event where every detail is designed to foster genuine human connection—from...

Read More

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because...

Read More