Biography

Jones, the founder of Gener8, has revolutionized the way people interact with their online data by creating a unique browser that puts users back in control of their information and allows them to monetize it.

As a successful young entrepreneur, Sam has garnered a significant following for his work with Gener8, including a viral appearance on Dragon’s Den with over 25 million views online. His vision and drive have attracted investments from high-profile celebrities such as Tinie Tempah and Harry Redknapp, propelling Gener8 towards Sam’s ambitious goal of becoming a £1 billion business by 2030.

Sam’s expertise in brand management and advertising was honed during his time as a global brand manager for Red Bull, where he created award-winning advertising campaigns seen in 165 countries worldwide. His success in the industry has led to him being invited to deliver keynotes at numerous tech and business events, with audiences surpassing 30,000.

Gener8 has been recognized as “One of London’s rising tech stars” by Forbes, and Sam has been named “Disruptor of the Year” at the Great British Entrepreneur awards. With his forward-thinking approach and entrepreneurial spirit, Sam Jones is a force to be reckoned with in the tech industry.

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Videos

Gener8 2022 Recap

Sam Jones, founder of Gener8 on how to perfect your pitch with Great British Entrepreneur Awards

Monetising personal digital data sparks interest in the Den 🐉 Dragons’ Den - BBC

Sam Jones, founder of Gener8 on BBC's Morning Live

Sam Jones, Gener8 Founder, Tech Nation Rising Stars Final

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Blog Posts

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How Elite Teams Prevent Catastrophic Failures Before They Happen (Teamwork Lessons From a Fighter Pilot)

Navy fighter pilot Jack Becker reveals how elite teams catch errors fast, protect blind spots, and perform under pressure using proven teamwork strategies.

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