Biography

Jones, the founder of Gener8, has revolutionized the way people interact with their online data by creating a unique browser that puts users back in control of their information and allows them to monetize it.

As a successful young entrepreneur, Sam has garnered a significant following for his work with Gener8, including a viral appearance on Dragon’s Den with over 25 million views online. His vision and drive have attracted investments from high-profile celebrities such as Tinie Tempah and Harry Redknapp, propelling Gener8 towards Sam’s ambitious goal of becoming a £1 billion business by 2030.

Sam’s expertise in brand management and advertising was honed during his time as a global brand manager for Red Bull, where he created award-winning advertising campaigns seen in 165 countries worldwide. His success in the industry has led to him being invited to deliver keynotes at numerous tech and business events, with audiences surpassing 30,000.

Gener8 has been recognized as “One of London’s rising tech stars” by Forbes, and Sam has been named “Disruptor of the Year” at the Great British Entrepreneur awards. With his forward-thinking approach and entrepreneurial spirit, Sam Jones is a force to be reckoned with in the tech industry.

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Videos

Gener8 2022 Recap

Sam Jones, founder of Gener8 on how to perfect your pitch with Great British Entrepreneur Awards

Monetising personal digital data sparks interest in the Den 🐉 Dragons’ Den - BBC

Sam Jones, founder of Gener8 on BBC's Morning Live

Sam Jones, Gener8 Founder, Tech Nation Rising Stars Final

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Blog Posts

The Reach-Out Rule for Mental Health

One simple rule for mental health this May: if someone crosses your mind, reach out. No agenda. Just humanity.

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Playing the Game of Life: Events and Experiences That Actually Transform

Events create human collision points that digital tools can't replicate. Here's why in-person experiences matter more than ever, with insights from Jess Ekstrom.

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Courageous Leadership Skills Every Event Planner Needs

Discover the courage mindset event planners need to lead with confidence, manage risk, and thrive in high-pressure event environments with insights from Julian Pistone.

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The Adventurer’s Guide to Resilience with Squash Falconer

Resilience keynote speaker Squash Falconer shares how self-trust, smart decisions, and redefining failure build elite performance.

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Emotional Intelligence Under Pressure Keeps Teams Steady

Lessons from keynote speakers on how emotional intelligence under pressure keeps teams clear, kind, and useful when the stakes are highest.

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Purpose at Work Helps You Make Smarter Career Decisions

Discover from Adrian Gostick how defining your purpose at work reduces anxiety and helps you make clearer, more confident career decisions.

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