Book Sheryl Connelly through The Keynote Curators
Biography
Sheryl Connelly is Global Consumer Trends and Future Manager for Ford Motor Company, a role she has held since 2004. Serving as Ford’s corporate futurist, Sheryl is responsible for identifying global consumer trends that feed into functions across the entire company, including design, product development and corporate strategy. More specifically, she has been tracking trends relating to ethical consumption, institutional integrity, shifting accountability and trust for almost a decade.
Prior to joining the trends team, Sheryl spent eight years of her 17-year career with Ford in a variety of field positions for Ford Division and before working for Ford, she practiced law. In addition to a Juris Doctorate, she holds a bachelor’s degree in finance and a master’s in business administration. She teaches design research at the Center for Creative Studies in Detroit, Michigan. Sheryl has addressed audiences at TED Global and guest lectured at Massachusetts Institute for Technology, Wharton School of Business and Kellogg School of Management. Her strategic viewpoints have been published in the Wall Street Journal, Reuters, Financial Times and BBC, and she has been profiled in Forbes, Casual Living magazine and Automotive News. Fast Company magazine named her the 24th Most Creative Person in Business in 2013.
With the unique ability to translate how consumer and lifestyle trends will affect organizations across industry sectors, Sheryl outlines how to develop a futuring mindset, to act decisively in high-stakes business environments. From population growth to the proliferation of technology, to mindfulness and the tiny home movement, her big picture outlook ensures that organizational leaders recognize and take advantage of the trends that shape the way we live. With a perspective that will revolutionize your approach to long-term planning and strategy, Sheryl provides audiences with the insights necessary to thrive, innovate and remain relevant in our constantly evolving world.
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No one knows what the future holds, but it is imperative that every business plan ahead. Manager of Global Consumer Trends and Futuring for Ford Motor Company, Sheryl Connelly is an expert at recognizing future trends and staying ahead of them. In a compelling presentation that presents a dramatically different picture of the world in the next two decades, Connelly shares the ten trends she believes will change the world.
As the Manager of Global Consumer Trends and Futuring for Ford Motor Company, Sheryl Connelly often jokes that she doesn't use a crystal ball, or know the winning lottery numbers, but she does know how to interpret what's going to happen next in a fast-moving world, and how to take advantage of it. With an eye on the big picture, she looks at the "STEEP" factors - social, technological, economic, environmental and political trends - to help shape long term strategy. In a constantly changing marketplace, Connelly will help your organization understand the distinctive characteristics of different generations of consumers, learn how to overcome
information addiction, and recognize trends that will become reality for the next two to 20 years.
In this presentation, Ford's Sheryl Connelly shares her perspective as the brand's head of Global Consumer Trends and Futuring. With an increased focus on safety and ethical consumption and a surge in information sharing, consumers are letting others know what's really important to them and how they won't settle for anything less than the best. From the rising influence of women in determining marketplace offerings to the roles of children as the "Chief Technology Officers" of a family, Sheryl will shed light on how brands must adapt to emerging trends and consumer demands to stay relevant in today's ever-changing world.
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