November 30, 2023

Determining and negotiating keynote speaker fees can often feel like a maze. These fees can range from pro bono (free) to reaching six figures. While the distinction is quite evident when you’re comparing a local history professor to a former U.S. president, things can get murkier when you’re weighing multiple keynote speakers who are experts in the same field.

You might wonder why one speaker charges $7,500 for a talk on innovation while another commands $65,000 for the same topic. Well, let me shed some light on this. Drawing from my experience of over a decade in the Speaker’s Bureau industry, I can tell you that keynote speaker fees are typically influenced by one or more of the following factors: brand recognition, speaking prowess, relevance and popularity, experience, and marketing assets.

Of course, there are exceptions to every rule, but this is generally what you can anticipate when you’re considering keynote speakers across different fee ranges. It’s all about understanding the value and unique qualities each speaker brings.

Speaker Fee Under $15,000

It’s important to note that a lower speaking fee doesn’t necessarily equate to lower quality. Many exceptional speakers charge less than $15,000. Some of these speakers are true gems— up-and-coming talents actively building their speaking reputations and thought leadership in their respective fields.

Conversely, some speakers in this lower fee range may have specific areas where they fall short. It could be due to limited speaking experience, less polished presentation skills (they may be experts but not the most engaging speakers), fewer impressive credentials in their field (perhaps they’re the CEO of a smaller company compared to a Fortune 500 giant), or a lack of well-developed marketing assets (like professional headshots, AV specifications, demo videos, or a comprehensive one-sheet).

Speaker Fee Between $15,000-$25,000

The sweet spot often falls within the $15,000 and above range for seasoned, articulate, well-prepared speakers who exude confidence. These speakers have the versatility to address a wide range of audiences. Whether they’re speaking to a small group of CEOs in a boardroom or delivering a humorous talk in front of a packed conference hall in Las Vegas, they easily handle it.

Speakers in this fee range actively customize their content, speak frequently, and leverage their talent and expertise to build their industry reputation. While they may not be global household names just yet, in our experience, there is a strong correlation between the quality of a speaker and their fee up to the $25,000 mark. Beyond that, other factors come into play.

Keynote Speaker Fee Between $25,000-$50,000

Speakers in the $25,000-$50,000 fee range possess all the qualities of those in the $15,000-$25,000 bracket but come with a premium price tag driven by their popularity and high demand. This popularity can be attributed to various factors, including a stellar reputation as a captivating speaker, addressing a highly relevant topic such as personal development, or being a well-recognized thought leader in their industry. Think of speakers like Seth Godin (full disclosure: my company represents him for speaking engagements). These are the speakers everyone wants at their events, which is why they can command higher fees.

Keynote Speaker Fee of $50,000 and Above

You typically pay for brand awareness when you venture into the $50,000 and beyond fee range. These are the speakers whose names you and your friends have heard and even your dog seems to recognize when they appear on TV. They often have New York Times bestselling business books and Netflix specials or are well-known figures in politics, sports, entertainment, or comedy.

You often invest more in the speaker’s brand name at these higher fee levels than their speaking skills. Global brand names can undoubtedly generate attention and excitement for an event. However, it’s worth noting that these speakers may not always tailor their talks to specific audiences or possess in-depth knowledge of your particular industry. The appeal here lies in their name recognition and star power.

Negotiating and Perfecting Your Speaker Request

Once you’ve pinpointed the speaker you want to book, think of the task of making the offer as a part of your event’s marketing strategy. Just as you meticulously draft messaging for any other event communication, consider this offer an extension of that approach. Your goal here is to help the speaker grasp your event’s value.

Takeaway

Seth Dechtman, Keynote Speaker Curator Expert

Determining or negotiating keynote speaker fees can be perplexing, but I hope this guide has shed some light on what to expect at various price points. For assistance evaluating keynote speakers, refer to our other articles for additional insights.

Furthermore, if you need more guidance or want a comprehensive comparison of speakers within a similar price range, consider reaching out to Seth, an expert keynote curator. He can be a valuable resource in helping you discern the distinctions between speakers and identify the perfect fit for your event.

You may also reach out to us here for your perfect speaker needs.

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Reviews & Ratings

     Excellent  
     Based on 56 reviews 
    
 
 
   
 
 
        
   Waldo Waldman 
 May 19, 2024
 
 
 Trustindex verifies that the original source of the review is Google. I’ve been Speaking professionally for 21 years and work with the largest agencies in the world. I’m a Hall of Fame keynote speaker and a New York Times best selling Author. I have can honestly say in full confidence that Seth Dechtman and his team at Keynote Curator is the best agency I have been honored to work with.
I’ve witnessed Seth’s client focused relationship skills On multiple occasions. His clients love him and he’s detail oriented and has great communication skillls.
But most importantly, I’ve been on the receiving side of his servant, focused leadership style. He treats me like a valued partner and emulates everything a wingman is.
  
 
       
   David Allison 
 May 17, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Seth and the Keynote Curators team are tenacious and determined to do right by their clients and their speakers. I appreciate our relationship so much, and highly reccomend this group to anyone looking to book a speaker for an event.
  
 
       
   Meir Statman 
 May 10, 2024
 
 
 Trustindex verifies that the original source of the review is Google. It is wonderful to join Seth in helping people reflect on their financial and life well-being and enhance them.
  
 
       
   Trevor Wilde 
 April 24, 2024
 
 
 Trustindex verifies that the original source of the review is Google. This was an amazing experience. the Keynote Speaker we had was perfect for our event and will definitely be having another for our next one!
  
 
       
   Sandro Forte 
 March 22, 2024
 
 
 Trustindex verifies that the original source of the review is Google. Brilliantly hosted, with great content. An absolute ‘must add’ to any podcast list!
  
 
       
   Jon VanDeventer 
 November 18, 2023
 
 
 Trustindex verifies that the original source of the review is Google. I've been working with Seth at The Keynote Curators for over 3 years. I always look forward to our meetings because of both his professional expertise and his enjoyable, engaging personality. We have fun during our virtual meetings while developing innovative strategies and accomplishing goals. It's obvious from working with Seth over a number of years that he is always making event planning and booking services an easy process and providing responsiveness that sets him apart. He's an excellent partner who gets invested in your business and collaborates through every step of a process that can sometimes feel overwhelming.
  
 
       
   Jason Galaska 
 November 7, 2023
 
 
 Trustindex verifies that the original source of the review is Google. Seth and his team were fantastic to work with in 2023 and we look forward to working with Keynote Curators to find potential speaker matches for our events in the future.  Thank you, Seth, for your professionalism!
  
 
       
   Hailey Wilson 
 October 23, 2023
 
 
 Trustindex verifies that the original source of the review is Google. A Treasure Trove for Anyone Involved in Speaker Selection!

As someone deeply involved in the intersection of marketing and technology at AImpact, I find the process of selecting the right keynote speaker to be a critical part of any successful event. Seth Dechtman's "The Keynote Curators" podcast is nothing short of a godsend for anyone facing the challenges and opportunities that come with this task.

Seth brings an almost poetic understanding to the power of words, acknowledging that a speech isn't just a scheduled event but a transformative experience that can change the dynamics of an entire room. His enthusiasm for the craft is contagious, making each episode a joy to listen to.
  
 
       
   Nicole 
 September 14, 2023
 
 
 Trustindex verifies that the original source of the review is Google. Seth is super knowledgeable about the needs of meeting planners to have a successful event and partners with you to find just that right fit!
  
 
       
   Duncan Sigurdsson 
 August 28, 2023
 
 
 Trustindex verifies that the original source of the review is Google. HIGHLY RECOMMENDED! Working with Seth Dechtman and The Keynote Curators is always true partnership.  In the three plus years that we have been involved in various projects, I can tell you that they always deliver.  We have done some really cool stuff together.  Any meeting professional, conference planner or event producer will greatly benefit from partnering with The Keynote Curators.  High praise to Seth and his team.