Meeting professionals spend countless hours ensuring audiences are well informed about an event, from pre-event marketing to post-event surveys. Is your keynote speaker just as prepared?
If you donโt educate your speaker well in advance, their sense of direction will be weak, and their presentation may leave audience members confused about a message thatโs off point.
๐ Go the extra mile for your speaker and prepare a detailed briefing to review on a pre-event call. It will answer critical questions about the company, event theme, audience, and mood and provide a framework for further exploration. Your speaker may want to โinterviewโ executives for their perspectives on issues or speak with customers in advance to help tailor their presentation.
A pre-event speaker call is an integral tool in your event-planning kit. Provide your speaker with a Road Map to Success with these briefing inclusions:
๐ Pre-event call participants, titles/roles
๐ Event name, dates, location, keynote date/time
๐ Production logistics: Stage introduction, speech title, stage description, AV rider, rehearsal time, photo opp/VIP meet & greet details, video recording details
๐ Event overview: Event frequency, additional speakers, agenda format
๐ Conference messaging/theme
๐ Audience mood
๐ Audience profile: size, gender ratio, average age, political affiliations, socioeconomic status
๐ Company profile, mission statement, values, commitment creed to clients and employees
The payoff:
๐ Your keynote delivers a tailored message
๐ Your audience leaves inspired by a message thatโs on point and applicable
What else do you include in your speaker briefing?
Tags: business, communication, event management, event planning, event speaker, event strategies, keynote event, keynote speaker, keynote speakers, leadership, motivational, strategy
Nothing short of impeccable! From start to finish The Keynote Curators provided exactly what we needed. Bravo!
– Diana B.
Insurance Association
We had a speaker cancel at the last-minute. Without missing a beat, The Keynote Curators offered several options to choose from. The replacement hit it out of the park. We avoided a potential disaster and looked good doing it. Thanks to The Keynote Curators.
– Yvette S.
Credit Union
Everything that was promised was delivered and more. The VIP Meet & Greet that was arranged was the difference make for our sponsor. It could not have gone any better. Thank you to The Keynote Curators for being a true partner.
– Grace H.
Financial Services
For the last ten years we have worked with Seth in booking our speakers. Each year he outdoes the previous year. Excited to see who we have next year.
– Cecily R.
Medical Devices
We have used several different agencies, but The Keynote Curators is the one that goes the furthest in understanding our meetingsโ goals and messaging. This is the difference maker for us and is the reason why we continue to work with them.
– Nancy M.
Agriculture Association
Weโll connect so we understand your needs to curate a selection of great speakers.
Weโll manage all the details so you will be confident with your choice.
Inform & educate your participants to ideas that transform their work & personal life.
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Booking a Keynote Speaker: The Essential Checklist
