September 28, 2022

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Meeting professionals spend countless hours ensuring audiences are well informed about an event, from pre-event marketing to post-event surveys. Is your keynote speaker just as prepared?

If you don’t educate your speaker well in advance, their sense of direction will be weak, and their presentation may leave audience members confused about a message that’s off point.

? Go the extra mile for your speaker and prepare a detailed briefing to review on a pre-event call. It will answer critical questions about the company, event theme, audience, and mood and provide a framework for further exploration. Your speaker may want to ‘interview’ executives for their perspectives on issues or speak with customers in advance to help tailor their presentation.

A pre-event speaker call is an integral tool in your event-planning kit. Provide your speaker with a Road Map to Success with these briefing inclusions:

? Pre-event call participants, titles/roles

? Event name, dates, location, keynote date/time

? Production logistics: Stage introduction, speech title, stage description, AV rider, rehearsal time, photo opp/VIP meet & greet details, video recording details

? Event overview: Event frequency, additional speakers, agenda format

? Conference messaging/theme

? Audience mood

? Audience profile: size, gender ratio, average age, political affiliations, socioeconomic status

? Company profile, mission statement, values, commitment creed to clients and employees

The payoff:

? Your keynote delivers a tailored message

? Your audience leaves inspired by a message that’s on point and applicable

What else do you include in your speaker briefing?