Brittany Hodak

Customer Experience and Loyalty Expert, Bestselling Author

Topics: Customer Experience, Branding & Marketing, Sales, Best Selling Author, Business, Business Growth, Communication, Creativity, Entrepreneur, Leadership, Success

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Biography

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Brittany Hodak is a dynamic author, keynote speaker, and entrepreneur, best known for her bestselling book Creating Superfans: How To Turn Your Customers Into Lifelong Advocates, which has been translated into multiple languages and earned the 2023 Outstanding Works of Literature Award for Sales & Marketing Book of the Year. With Forbes declaring, “If you have customers, you need this book,” her work has impacted organizations of all sizes by helping them operationalize customer experience across every department.

A former entrepreneur, Brittany Hodak founded her first company at 26, rapidly achieving success with products in Walmart stores that generated over $10 million in sales. She collaborated with iconic brands like Johnson & Johnson and Kellogg’s, and entertainment superstars such as Katy Perry, Dolly Parton, and Luke Bryan, to create fan-driven collectibles that sold millions of units.

As a keynote speaker, Brittany Hodak brings high energy and insight to her presentations, mixing humor and actionable strategies that make her talks as entertaining as they are educational. She’s spoken to nearly 40,000 people across hundreds of events and has been described as “a mix between a really funny standup comedian and a really smart professor.” Whether addressing an audience of 10 or 10,000, Brittany Kodak is committed to equipping businesses with the tools to turn customers into superfans.

Her business acumen and impact have been widely recognized. Brittany Kodak was named to 30 Under 30 and 40 Under 40 lists by Billboard, Inc., and Advertising Age, among others. She has also won multiple awards, including being named “Most Disruptive Young Entrepreneur” by the United Nations in 2014. She’s been featured by media outlets ranging from The New York Times to CNN, and even appeared on Shark Tank, where she received offers exceeding $750,000 from four of the five sharks at one of the highest valuations in the show’s history.

With a passion for creating superfans and a reputation as one of the top experts in customer loyalty, Brittany Hodak is a trusted advisor to businesses seeking to elevate their customer experience and build lasting advocacy.

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Videos

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Speech TopicsExpand each topic to learn more

Creating Superfans: How to Turn Customers Into Lifelong Advocates

We’re living in an Experience Economy. Customer experience, or CX, drives over two-thirds of customer loyalty; that’s more than brand and price combined. This keynote shows why every member of a team is in the Experience Department and offers a memorable, proven five-step framework to attract — and keep! — superfan customers.

AUDIENCE TAKEAWAYS:
- Why the best marketing on the planet doesn’t cost anything
- How to consistently elevate ordinary customer moments into extraordinary ones
- Why superfans are the key to thriving businesses now and in the future

The Future of Customer Experience: How AI Is (And Isn’t) Transforming CX

It’s not a matter of if your customers’ expectations will demand more generative AI solutions for CX, but when and how. In this interactive and eye-opening keynote packed with case studies and hyper-actionable tips, Brittany sheds light on how AI will (and won’t) fundamentally transform customer, employee, and executive experience.

AUDIENCE TAKEAWAYS:
- How to use AI to enable hyper-personalized interactions for their customers immediately
- Which tasks they should never perform again without AI, period
- How to use AI to better predict customer and employee needs and behaviors

From Commodity to Category of One: How to Immediately Boost Your Reputation, Referrals, and Revenue

Why should your prospects choose your choice over every other available option? If you can’t answer that question clearly and confidently, prospective customers definitely won’t be able to. Brittany talks closing deals with Walmart, Disney, Dolly Parton, and many more to help sales professionals answer a potentially-billion-dollar question: Why do you deserve superfans?

AUDIENCE TAKEAWAYS:
- Why the most effective sales tool in human history has worked for millennia
- How to make commodity factors like pricing and timing much less relevant to customers
- What to change today to immediately improve sales performance

Testimonials

Top customer experience speaker for 2024.

– Customer Think

Brittany’s keynote was unforgettable. Our franchisees still discuss her insights a year later!

– Armany Mathias, Mathnasium

We were thrilled to have Brittany Hodak as the keynote speaker for our annual Rhea Lana’s Franchise Owners conference! Her likable and relatable demeanor resonated deeply with the attendees. Her keynote speech and workshop sessions were both engaging and impactful. Brittany inspired the franchisees with fresh ideas and perspectives, leaving them motivated and excited about the future of their business!

– Beth Phillips, Chief Operating Officer, Rhea Lana’s Franchise Systems

Brittany Hodak's presentation at our 2023 convention was unforgettable. Her book Creating Superfans struck a chord with our franchisees, who still discuss her insights today. With her infectious smile and engaging personality, Brittany effortlessly connected with everyone she met, leaving a lasting impression.

– Armany Mathias, Senior Director of Training, Mathnasium

A powerhouse customer experience speaker whose expertise isn't just surface-level.

– Inc.

Brittany Hodak is One in a Million! She has everything you need to make your meeting or event “5 star” worthy. Great knowledge, excellent delivery and takeaways you can begin to implement today. She is organized, fun and a joy to work with. Book Brittany- You’ll be a Superfan!!

– Kelly Roy Meyers, President, cityCURRENT Nashville

Game-changing customer experience speaker.

– Digital Marketing News

Brittany spoke at our real estate event in January and you could actually see agents’ wheels turning. They were frantically jotting notes, engaged and entertained. The workshop she did with our agents in the morning was one of my favorite sessions at the entire event. Her name in our speaker lineup also gave us a huge boost in registrations. I am beyond grateful that we could make it work for her to speak. She took our event to the next level.

– Sunny Tracey, Operations Manager/Real Estate Broker, Spyglass Realty and Investments

Booksby Brittany Hodak

Creating Super Fans: How to Turn Your Customers Into Lifelong Advocates

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