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Biography
Bruce Winder is a retail analyst, media commentator, advisor, author and speaker serving a variety of clients in the retail, services and manufacturing industries. He is the President of Bruce Winder Retail – BWR
Bruce is the author of RETAIL Before, During & After COVID-19 published in 2020, available on Amazon. He was named a 2024, 2025 & 2026 Top Retail Expert (Analyst Category) from Rethink Retail’s global ranking.His 35+ years experience in big retail & consulting make him one of North America’s most sought after experts. He was an AVP, GMM, DMM and Director at Canadian Tire, Airmiles, Zellers and Sears Canada.
Bruce has been interviewed on TV hundreds times on leading media outlets such as NewsNation, BBC, BNN-Bloomberg, CBC, CTV News, CTV National, CP24, Breakfast Television, CityNews and Global News. He has also contributed hundreds of times for articles in publications such as The Washington Post, BBC, Bloomberg, Adweek, Yahoo! Finance, Reuters, WWD, The Globe & Mail, The Financial Post, The Toronto Star, and dozens more.
Bruce has been a speaker and keynoted numerous company and industry events discussing retail trends, industry best practices as well as neurodiversity in the workplace.
Bruce completed his MBA from The Smith School of Business at Queen’s University in 2004 and is a proud member of the neurodiverse population.
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RETAIL Before, During & After COVID-19
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Blog Posts
Real Productivity Is About Deciding What Not to Finish Before Year-End
Real year-end productivity means finishing fewer things well rather than everything done. Here is how to choose what deserves your time before December 31.
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What is Psychological Flexibility and Why Leaders Need It Before a Crisis Hits
Psychological flexibility keeps leaders steady in a crisis. Dr. Jannell MacAulay shares what the cockpit teaches about calm under pressure.
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Workplace Communication Patterns That Are Costing You More Than You Think
Melina Palmer explains how poor communication quietly creates friction that costs businesses trust, sales, and loyalty.
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Customer Service Strategies That Actually Work in the Real World
Brad Cleveland breaks down why good customer service is hard work in disguise, and what it takes to get it right in the AI era.
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Resilience Is a Cultural Contingency Plan, Not a Personal Trait
Every event planner knows the moment when resilience stops being a theory. At 7:12 a.m., the group chat lights up. The keynote’s flight is delayed. The ballroom doors open in 48 minutes. The sponsor wants...
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Values in Business: Why Living Them Matters More Than Posting About Them
Are your values just posted on the wall? Keynote speaker McKain explains why living your values, not displaying them, is what keeps customers loyal.
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Why Curiosity Is the Secret to Real Growth in Business and Life
Discover why curiosity, not busyness, drives real growth. Diana Kander explains how a weekly reset builds curiosity into business and life.
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Your Career Could Show Up Where You Least Expect It with Melissa Proctor
Melissa Proctor's career took her from NBA ball girl to CMO. Here's what her path teaches us about growth, leadership, and career choices.
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