Biography

Book Charlotte Jones Anderson through The Keynote Curators.

Charlotte Jones Anderson, Dallas Cowboys Owner, Executive Vice President and Chief Brand Officer, oversees all business operations, strategies and applications surrounding the team’s brand as it is presented to fans worldwide. Working in the executive office since 1989, Charlotte’s experience has propelled her forward as one of the most innovative and versatile executives among women in professional sports and executives as a whole. Charlotte’s vision and direction leads the Cowboys in brand marketing, fan engagement, stadium design, entertainment, licensed apparel, cause marketing and community relations.

Charlotte Jones Anderson played an instrumental role in the design and development of The Star in Frisco, the Dallas Cowboys World Headquarters, team training facility and event center located in Frisco, Texas. Opened in 2016, the 91-acre mixed-use development serves as the team’s headquarters and a destination for shopping, dining, nightlife, athletics, fitness, events, hotel, luxury residential living and commercial real estate.

She played a prominent role in shaping the design, décor, sponsor integration and overall presentation of AT&T Stadium, the renowned state-of-the-art venue that opened in Arlington, Texas in 2009. Under Jones’s guidance, the venue has played host to some of the highest profile sports and entertainment events in the world – among those are Super Bowl XLV, the 2010 NBA All-Star Game, the 2014 NCAA Men’s Final Four, the annual Cotton Bowl Classic and the first-ever College Football Championship game in 2015. Charlotte Jones Anderson was instrumental in bringing the Academy of Country Music Awards to AT&T Stadium to celebrate the 50th anniversary, breaking ratings and attendance records, as well as WrestleMania 32 which broke WWE’s all-time attendance record.

Charlotte Jones travels across the country speaking on philanthropic initiatives, brand innovation and cultivating the most valuable sports franchises in the world.

Contact us for Charlotte Jones Anderson fees and availability.

Read More

Videos

Request Availability

Speech TopicsExpand each topic to learn more

How Passion, Leadership and Innovation Have Shaped the Star

This speaker tailors this topic for each event. Please let us know if you'd like us to source a topic description.

Testimonials

Charlotte was a fantastic, engaging speaker and everyone who attended the event got a once in a lifetime experience. She was very easy to work with.
– Lamar University College of Business

Blog Posts

An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

Explore how former NASA astronaut Dr. Leroy Chiao’s experiences in space unlock insights on leadership, innovation, and resilience for teams on Earth.

Read More

The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Find out how event personalization, AI-driven insights, and interactive storytelling are revolutionizing keynote speeches with business futurist Greg Verdino.

Read More

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a shift that happens the moment someone laughs. Shoulders loosen. The room lightens. The noise of the outside world fades just...

Read More

Designing Events That Spark Lasting Connections

Discover Wendy Porter’s proven WPE Planning Process for crafting live, virtual, and hybrid events that foster genuine connections, boost engagement, and drive ROI.

Read More

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because inclusion is no longer a box to check; it’s a culture to create. From boardrooms to classrooms, arenas to virtual...

Read More

AI, Brain Science, and Resilience with Sarah Baldeo

Expand your mind on how AI, neuroscience, and emotional intelligence converge to rewire resilience and drive growth with TED speaker Sarah Baldeo.

Read More

Related Speakers

Reviews & Ratings

Here's how toHit the mark with the perfect speaker!

1. Schedule a call

We’ll connect so we understand your needs to curate a selection of great speakers.

2. Book your speaker

We’ll manage all the details so you will be confident with your choice.

3. Wow your audience

Inform & educate your participants to ideas that transform their work & personal life.

Schedule a Call

Blog Posts

 

An Astronaut’s Guide on Leadership and Innovation Lessons on Earth

In the boundless vacuum of space, leaders face challenges that dwarf anything encountered on Earth....

Read More

The Future of Event Keynotes: Personalization, AI, and Interactive Storytelling

Imagine a keynote at your next event that feels designed just for your audience—where every...

Read More

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a...

Read More

Designing Events That Spark Lasting Connections

Imagine stepping into an event where every detail is designed to foster genuine human connection—from...

Read More

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because...

Read More

AI, Brain Science, and Resilience with Sarah Baldeo

Imagine harnessing the power of AI (artificial intelligence) together with cutting-edge insights from technology and...

Read More