Clara Shih is founder and board chair of global software company Hearsay Systems, technology investor, and member of the Starbucks board of directors. She serves as an advisor to the world’s largest companies on how to drive digital and business transformation with modern experiences, automation, and an ethical, secure approach to AI.
Named a Young Global Leader by the World Economic Forum, one of Fast Company’s “Most Influential People in Technology,” and both Fortune and Advertising Age’s “40 Under 40,” Clara Shih developed the first social business app in 2007 and subsequently authored the bestselling book, The Facebook Era. She has served in business and technical roles at Google, Microsoft and Salesforce.com.
Clara Shih graduated #1 in computer science from Stanford University, where she also earned an M.S. in computer science. She also holds an M.S. in internet studies from Oxford University, where she studied as a United States Marshall Scholar.
- Use of modern digital communication channels such as video calls, online document sharing, text messaging, social media engagement to build and nurture relationships virtually
- How to balance corporate brand and local/relationship manager efforts
- Regulatory considerations, such as FINRA/SEC for financial services
- How to leverage virtual channels to keep your sales reps productive and successful in the digital marketplace.
- How to leverage LinkedIn and other social media for prospecting, nurturing customer relationships, as well as retention and relationship growth
- How to establish expert credibility and convey empathy over digital channels
- Why this is a critical time for building customer trust which will last a lifetime
- Special support needed for single parents and dual-working parents of young children
- How managers must manage differently than before
- Setting boundaries, management team role modeling behaviors, no weekends/nights, virtual coffees, creating structures for more frequent and more personal interaction moments
- How recruiting needs to adapt to a virtual environment of no in-person interviews or candidate dinners
- How to think about returning to work
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