David Avrin

How, when and where we buy has changed dramatically in recent years. Winning today is often dictated by those who can deliver faster and are ridiculously easy to do business with. In this revealing, thought-provoking and very entertaining presentation, popular Customer Experience expert David Avrin, CSP, GSF, shines a bright light on the profound shift in customer expectation, while showing your team everyone’s role in eliminating friction in the buying process, better responding to prospects, and creating Customer Experiences worth sharing.

Participants of this session will:
• Better understand the cause and pervasiveness of the shift in customer and client behavior
• Recognize the important distinction between customer service and customer experience… and why that matters.
• Understand a day in the life of their customer and create alignment between their needs and our deliverables.
• Recognize the profound impact of social media and AI, and the devastating ramifications of under-performing in the eyes of your customers.

In this highly interactive and thought-provoking session, Customer Experience expert David Avrin, CSP, GSF, will show you a process for better understand the changing needs, wants and expectations of your best customers, and how you can serve them better than your competitors. You will leave with a page full of notes and head full of ideas on how to align your business product offering, internal behavior, and customer experience strategies in ways that beat the competition and future-proofs your business.