John Moore

Efficiency drives profitability and productivity, but empathy fuels the emotional bonds that build brand loyalty. In a world where AI and workplace apps push businesses toward hyper-efficiency, the beautifully inefficient ways of connecting with customers are being left behind. John Moore reveals how to balance this tension, sharing powerful insights and real-world examples to show how your business can thrive by combining the best of both worlds—AI with BI.

Brands placed atop the tallest pedestals offer one universal value: HOPE. These brands dream big and act bigger. They exist to right a wrong in the marketplace so that people can achieve their aspirations. In this presentation, John Moore, author and marketing strategist, shares stories of high-performing brands that are fighting monsters in the marketplace that restore hope in the lives of customers and employees. This presentation blends the balance of being inspirational, instructional and insightful.

As a former long-time Starbucks marketer, John Moore understands the drive and discipline it takes to become a high-growth brand. In this presentation, John breaks down the branding ideas and ideals that fueled the dramatic growth of the Starbucks business. He’ll explain the importance of small businesses needing to look bigger and conversely, big businesses needing to act smaller in order to achieve the “Grande Growth” that Starbucks and other like-minded businesses have experienced. Energetic and chock-full of actionable advice, this presentation is perfect for conferences that bring together businesses of all sizes.

Passion is a circular relationship. It drives customers to fall in love with brands and it drives brands to fall in love with customers. Drawing from the latest wonky academic research and a career of leading edge marketing expertise, John Moore reveals the three motivations for why people talk about companies and share their love for brands. Moore also gives businesses pinpoint advice for how to design brand stories that spark and sustain sales-driving word-of-mouth marketing. This presentation is based upon ideas, concepts and stories shared in the business book, THE PASSION CONVERSATION.

Just like an espresso shot will add a jolt to your morning, John Moore, a former Starbucks and Whole Foods marketer, will jolt your business thinking. He’ll begin by upending how you view “branding” because, as he explains, the greatest brands never begin with the intention of being a great brand. He’ll continue by demystifying the innovation imperative by explaining how being visionary is not predicting the future, but rather, reacting to the present. Using examples of established brands and emerging brands, John’s timeless business advice shared in this presentation will help reinvigorate businesses to survive and grow in any economic climate.