Linda Kaplan Thaler

Book Linda Kaplan Thaler through The Keynote Curators. 

Linda Kaplan Thaler is one of America’s most influential advertising and marketing visionaries, celebrated for her groundbreaking campaigns and contributions to the industry. With a career marked by creativity, innovation, and business success, Linda Kaplan Thaler built an agency that achieved over $2 billion in billings, serving major clients like Aflac, Wendy’s, Clairol, and Toys “R” Us. Known for her inventive approach, Linda Kaplan Thaler and her team created iconic campaigns such as the feisty Aflac Duck, Clairol’s daring “Yes! Yes! Yes!” for Herbal Essences, and the enduring jingle “I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid.” Her work has defined and elevated brand identities across industries, establishing her as a pioneer of memorable and effective advertising.

In addition to her advertising achievements, Linda Kaplan Thaler is a sought-after media commentator, often sharing insights on branding, marketing, leadership, and personal growth. She has appeared on CNN, TODAY, Good Morning America, Fox News, and even The Apprentice. She also hosted Oxygen’s Making It Big reality series and was a judge on Mark Burnett’s Jingles. Linda’s impact extends to the political arena as well, having contributed to presidential advertising teams for both Bill and Hillary Clinton’s campaigns.

Linda Kaplan Thaler’s creative contributions go beyond advertising jingles. She is also a talented improvisational performer, trained at the Upright Citizen’s Brigade, and frequently leads improvisational sessions for corporate teams across the country. Her experience in theatrical improvisation enriches her approach to brand storytelling, helping clients find fresh ways to engage audiences and stand out in a crowded marketplace.

As a New York Times bestselling author, Linda Kaplan Thaler has co-written several acclaimed books on business, leadership, and creativity with her longtime collaborator, Robin Koval. Together, they’ve published influential titles such as Bang! Getting Your Message Heard in a Noisy World, The Power of Small: Why Little Things Make All the Difference, and The Power of Nice: How to Conquer the Business World with Kindness. Their latest book, Grit to Great, was recognized as one of the top business books of 2015. It has inspired countless readers with its message on the transformative power of resilience and determination.

A renowned speaker, Linda Kaplan Thaler has delivered keynotes at major conferences for companies such as Wendy’s, Citibank, Wells Fargo, Virtuoso Travel, and Procter & Gamble. Her thought-provoking talks, infused with humor and real-world insights, have captivated audiences at prominent universities, including Yale, Baruch, Pace, Columbia, and the Colin Powell School at CCNY. Linda Kaplan Thaler’s influence as an author and speaker has made her a trusted voice for organizations seeking fresh perspectives on leadership, teamwork, and brand excellence.

Linda Kaplan Thaler’s ability to create campaigns that resonate emotionally with audiences has made her a trailblazer in advertising, with work that continues to shape industry standards and consumer expectations. Her accolades, national media presence, and status as an Advertising Hall of Famer highlight a career dedicated to both creativity and business impact.

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