Natalie Setton

Vice President, Sponsorship & Consumer Products, Harlem Globetrotters & Herschend Entertainment Studios (US)

Topics: Branding & Marketing, Business, Media, Creativity, Customer Experience, Sales, Strategy

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Biography

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Natalie Setton is the Vice President of Sponsorships & Consumer Products at Herschend Family Entertainment, the parent company of the Harlem Globetrotters. With over 18 years of experience working with branded intellectual property in the kids and family space, Natalie has a rich background in content distribution and licensing for iconic TV entertainment series, including Hasbro’s Transformers and My Little Pony brands.

Natalie Setton joined Herschend in 2019, following their acquisition of Ludorum, where she had an 11-year tenure, ultimately becoming Managing Director and overseeing all commercial, operational, and production aspects of the global pre-school brand, Chuggington. Prior to her time at Ludorum, Natalie led content distribution sales and licensing for TV Loonland.

Currently, Natalie Setton leads all enterprise-wide sponsorships, global licensing, and consumer products for the Harlem Globetrotters and Herschend Entertainment Studios.

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Blog Posts

The Power of Play: Why Entertainment Is Essential for Engagement

“Entertainment is the emotional glue that connects people to ideas.”—Robert McKee, storytelling expert There’s a shift that happens the moment someone laughs. Shoulders loosen. The room lightens. The noise of the outside world fades just...

Designing Events That Spark Lasting Connections

Discover Wendy Porter’s proven WPE Planning Process for crafting live, virtual, and hybrid events that foster genuine connections, boost engagement, and drive ROI.

The Best Diversity and Inclusion Speakers

Why are diversity and inclusion speakers some of the most transformative voices on stage? Because inclusion is no longer a box to check; it’s a culture to create. From boardrooms to classrooms, arenas to virtual...

AI, Brain Science, and Resilience with Sarah Baldeo

Expand your mind on how AI, neuroscience, and emotional intelligence converge to rewire resilience and drive growth with TED speaker Sarah Baldeo.

The Best Mental Health Speakers

Why are mental health speakers consistently among the most impactful voices on stage? Because mental health is no longer a side conversation; it’s the conversation. From boardrooms to classrooms, C-suites to sports arenas, people are grappling with...