Scott Stratten

Disruptive and UN-Traditional Marketing, Branding and Relationship Expert, Bestselling Author, UnMarketing, UnLeadership

Topics: Branding & Marketing, Customer Experience, Sales, Best Selling Author, Business, Business Growth, Creativity, Innovation, Leadership, Media, Strategy

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Biography

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As the ultimate sales and marketing truth slayer, Scott Stratten helps organizations see their business through a new lens with his unconventional “unmarketing” views and vanguard approach to building and maintaining real customer relationships.

As the president of Un-Marketing, he has transformed how corporations like PepsiCo, Century 21, Fidelity and Microsoft do business with radical insights on how to engage better with customers through social and viral marketing. Named a top 5 social media power influencer by Forbes.com, Scott Stratten elevates the conversation by putting the focus back on what matters most to current and potential buyers: values like trust, authenticity, relationships, and service. In 2018, Scott was inducted into the National Speakers Association Hall of Fame.

Drawing from his experience as a marketing industry innovator and the author of four bestselling business books, he convinces audiences to look at the big picture, which is about creating loyal, repeat customers who become brand evangelists because they genuinely love the goods or services you provide. With humor, passion, and candor, Scott Stratten blends real-world strategies with memorable stories that will completely change the way you market and sell for the better.

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Videos

Speech TopicsExpand each topic to learn more

UnMarketing: Everything Has Changed and Nothing is Different

The tried and true ways of marketing have turned into tired and old, not to mention ineffective. At the same time, what makes businesses good or bad, successful or not, hasn’t really changed. The ability to build relationships and be heard by your market has never been greater, but it is overwhelming to determine what tools to use. This entertaining and thought-provoking talk covers both online and offline methods of staying in front of your target audience so that when they have the need to buy, they choose you. Scott will show your audience proven ways to connect more than ever before.

UnLeadership: Leading for Tomorrow, Today

In the age of disruption, leaders face more challenges than ever. In this session, Scott will cover the key aspects of not only managing this new landscape but thriving beyond it. Your audience will learn to acknowledge not only what we’ve been through, but where we can go in the future; how to create a stronger team bond; the most important leadership trait going forward; how dealing with problem customers can strengthen your company, and create an environment where a multi-generational workforce can thrive.

UnSelling: The New Customer Experience

Based on the “800-CEO READ: Sales Book Of The Year” this keynote is about the big picture: creating repeat customers, not one-time buyers. Your audience will learn how to create loyal clients that refer others and how to become the go-to company for something before they even need you. In this highly energetic and engaging talk, audiences will learn a new way of thinking about business that will completely change the way you sell, for the better. It’s time to separate from the pack of noise. It’s time to UnSell.

UnBranding: Loyalty in the Age of Disruption

We’re in the age of disruption. Today’s business climate is changing at an unprecedented rate. Every week, it seems there is a new strategy, social media site, or technology that is a “must-use” or a “game-changer”. What we lose in this endless quest for the next bright shiny business object is that at the core of business while everything has changed, nothing is different. Trust, connection, consistency, and service will always trump any new app to hit the market. In this keynote, Scott will walk the audience through what is real and what are only smoke screens in the business world today.

Testimonials

Dear Scott: Wow! I have never had so many of my team members, send me emails and texts....thanking me for providing such an outstanding speaker, ever before! You most certainly, held our entire room in complete capture. It is very difficult to keep almost 400 realtors in complete silence.....but you did. They did not want to miss one word that you said. You had my entire group mesmerized.......including the wait staff that worked for the hall! Some our group this morning traveled 3 hours from our Muskoka area offices to hear you. No one was disappointed. I can honestly say, that you are "the best" keynote we have ever had. Myself, my management team and the entire sales and support staff thoroughly enjoyed your message and your humor. Thank you for helping us kick start the year off with a bang!You will most definitely be asked to come back, again.

– Margie Spence, Royal LePage Niagara Real Estate Centre/In Touch Real Estate

I have been involved with Domino’s for almost 30 years and Scott Stratten is hands down the best keynote speaker I have ever heard speak at any of our Franchisee meetings!

– Ken Peebles, CEO, Domino’s Franchisee Association

I don’t even know where to begin…. I have no words to describe how amazing Scott was. His commanding energy, storytelling ability, and business advice were sure to change the mindset of everyone in the room. Aside from that, he was hysterical.

– Paul Blanco, LUTCF – CEO & Managing Director, Barnum Financial Group

Customer experience, branding, millennials.... relevant awesomeness delivered in a style that is fast-paced, humorous and energizing. One of our best speakers ever!!

– Jeffery A. Wesley, Chief Executive Officer, TWO MEN AND A TRUCK®/INTERNATIONAL, Inc.

Scott spoke on the final day of our Annual Sales Meeting, in front of 1200 employees. We knew that the audience would be tired and less receptive than they were on day one! Scott’s high energy and hilarious presentation was exactly what was needed – his unique brand of definitely relevant content and delightfully irreverent delivery resulted in the attendees highest feedback score for any presenter over the four-day period.

– Ian MacDonald - Senior Vice President - AutoTrader

For over an hour, Scott enlightened and entertained a very jaded group on the changing landscape of social media with insightful and humorous examples of brand initiatives. Of all the conference speakers, Scott ranked the highest in delivering content and keeping our audience engaged. I’d highly recommend Scott as a potential keynote.

– Kevin Kirby, Senior Director-Worldwide Sales, Hard Rock International

An eye-opener of why, and how, we need to start shifting our marketing weight from the broadcast leg to the dialogue leg. And it doesn't hurt one bit that he made it the funniest and most entertaining presentation we all sat through all year.

– om Moradpour, PepsiCo, International Marketing Director, Pepsi

Scott Stratten was the second-day keynote of our conference in New Orleans – not an easy task for sure! He blew everyone away with his amazing energy, fun examples and expert insights. Scott had everyone laughing, clapping enthusiastically…in many ways, he set the tone for our entire conference.

– Bertil Snel, Global Director Partner Marketing, Adobe Systems

Scott brings the right balance of laughing… learning… and leadership development during his presentation. Beginning at 9 am in Las Vegas is a tough way to start any meeting, but within two minutes he had our audience engaged and listening. After 5 minutes, our entire audience was “laser focused” on Scott’s message about the millennial workforce. The positive audience feedback we received about Scott’s presentation was higher than any other segment of our two day national meeting.I have been involved with Domino’s for almost 30 years and Scott Stratten is hands down the best keynote speaker I have ever heard speak at any of our Franchisee meetings! If your business strategies involve millennials… you should involve Scott Stratten.

– Ken Peebles, CEO, Domino’s Franchisee Association

Booksby Scott Stratten

UnLeadership: Make Building Relationships Your Business

UnMarketing: Stop Marketing. Start Engaging

UnSelling: The New Customer Experience

The Book of Business Awesome / The Book of Business UnAwesome: How Engaging Your Customers and Employees Can Make Your Business Thrive / The Cost of ... Engaging, or Being Great at What You Do