Biography

Jim Cathcart, CSP, CPAE, author, professional speaker and business leader, is the CEO of Cathcart Institute LLC (founded in 1977), an organization devoted to helping clients create and grow High-Value Relationships. A top 1% TEDx speaker, his video has been viewed over 2.3 million times. He’s a professor in the Executive MBA program for the School of Business of California Lutheran University and their Entrepreneur in Residence. Jim’s four decades of study in applied behavioral science has resulted in The Acorn Principle, a guide to understanding the many elements that make us who we are. This breakthrough work achieved international bestseller status. In fact, it was the nation’s #2 bestselling e-book in the year 2000, second only to Stephen King. As the author of 20 books, a popular podcast guest and scores of recorded programs, his students number in the millions.

Inducted into the Sales & Marketing Hall of Fame, Jim Cathcart is the man who popularized the term “Relationship Selling.”  His recent revision of this bestselling book explores the eight competencies of top sales producers in the twenty-first century. It is also the primary course in the Cathcart Online Academy.

Jim is considered one of the world’s leading professional speakers and business authors. He regularly coaches others in building their career and serves as a “Virtual VP” for a variety of organizations. He has presented over 3,300 speeches in every US state and around the world. Jim Cathcart is one of only 5 speakers in the world who hold all of the following honors: past president of the National Speakers Association (NSA), recipient of the Cavett Award, member of the Speaker Hall of Fame (CPAE), Certified Speaking Professional (CSP), a member of the exclusive Speakers Roundtable (20 of the world’s top speakers) and recipient of the Golden Gavel Award from Toastmasters International. He’s also a Certified Virtual Presenter, 2020. In August of 2008 he was inducted as one of the “Legends of the Speaking Profession.” Every year since 2010 he has been chosen as one of the “Top 5 Speakers on Sales & Service” through an online survey of 27,000 businesspeople.

When he’s not on camera or on a platform, you can find Jim running mountain trails, riding a motorcycle, or playing guitar and singing in nightclubs. He’s committed to living life fully and helping others do the same.

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Videos

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You really did blow me away. You were the rage of our conference. Not only was your style and warmth fantastic, but the quality of the knowledge and material you presented was absolutely incredible!
– Ken Blanchard, Author, The One Minute Manager
I strongly recommend Jim Cathcart as a speaker of excellence. I know his work for his participation at Crestcom program "The Bullet Proof Manager" and his ideas and strategies certainly will help your business perform at its highest level.
– Carlos Ramos, VP, Crestcom Portugal
Jim Cathcart is one of the sharpest and best- grounded speakers and consultants that I know. He has a special knack for helping others figure out how to succeed when they are facing challenges and uncertainty. His coining of "The Acorn Principle" is a landmark concept in the field of business and personal development.
– George Morrisey, Chairman,The Morrisey Group
I have worked with hundreds of sales experts, authors and speakers during the past 26 years and have never come across someone like Jim Cathcart. When he speaks, you can hear a pin drop in the room. Why? Because his message comes from a rare universe that's filled with compelling stories, powerful analogies and infinite wisdom
– Gerhard Gschwandtner, Owner, Selling Power Magazine
Simply, Jim Cathcart is a speaking legend and an believably generous person!
– Mohamed Tohami, Egypt’s #1 Motivation Expert
Jim, you are the first professional speaker I have brought into this organization. Our distributors, from all over the U.S., Canada and a dozen foreign countries were absolutely delighted with your comments, observations and humor.The standing ovation they gave you at the end of your presentation is a clear statement of how they felt about you.
– Brian Tracy, Author, Maximum Achievement
Jim Cathcart is one of the finest speakers I have had the pleasure of knowing. He is the ONLY speaker I have recommended to replace me when during two family emergencies. His clients get a big bang for their buck as he can also sing and act as his own opening entertainment! Any association or corporation would not go wrong hiring Jim Cathcart for their meeting.
– Patricia Fripp, Past President, National Speakers Association
Jim, is a seasoned sales and business psychology expert. More than that, he carries a special gift. His orator y, stor y telling and business wisdom often captivates an entire audience. I watch them watch, write and listen while he speaks. Beyond motivation is inspiration and Jim continues to inspire..and educate his audiences....as he has me.
– Art Hobba, CEO, Transcende
Very seldom do I recommend someone without reservation -- as Vice Chairman of a company that owns nineteen businesses, I take this very seriously. However, that is EXACTLY the endorsement I would give Jim Cathcart. He's someone who makes a profound and positive difference.
– Scott McKain, President, McKain Performance Group, Inc.

Booksby Jim Cathcart

The Acorn Principle

The Power Minute

Relationship Selling

Blog Posts

From Crisis to Calm: Strategies for Handling Unavoidable Stress

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Breathe Easy: The Power of Belly Breathing for Instant Stress Relief

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Newsletter: Stop Striving for A Perfect Life

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Podcast Insights from Guest Carolyn Strauss

🎧 We are thrilled to share the feedback from Carolyn Strauss, a featured guest on...

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The Rockstar’s Guide to Transforming Your Mindset

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Technology’s Pivotal Role in the Events Industry

💫 As technology continues to shape the landscape, Ike's insights into the future of events...

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