Biography

John Michael works with clients to help them create and unlock customized leadership development opportunities for their organizations, communities, and causes. His work draws from his experiences as an entrepreneur, artist, producer, and educator.

For four years, Schert served as the inaugural Visiting Artist and Social Entrepreneur at The University of Chicago Booth School of Business, where he studied and lectured on the utility of the creative process, how the skills and behaviors of creatives can be of relevance and value to other sectors. He is the founding principal of the creative leadership consultancy JMS & Company, an executive producer of Boise’s B Corp-certified Treefort Music Fest, and founder of the American Ballet Theatre Leadership Lab.

He began his career as a dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004, he co-founded Trey McIntyre Project (TMP), serving as the company’s Executive Director and a dancer for nine years. During that time, Schert gained a unique insight into the process and product of art-making, which has led him to become a sought-after national arts leader and speaker focusing on the evolving role of artists in American society.

Schert is a recipient of the USA Eisenhower Fellowship 2019. He holds a Master’s in Public Administration from the Harvard University John F. Kennedy School of Government.

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Moving Through Uncertainty

In times of unrest, reshuffling, and (re)alignment, on an individual, collective, and systemic level, we look for navigation, reasoning, and a new moral compass. Instead of staying in existing patterns for the sake of comfort and safety, how can we step into—and become—the unknown, balancing the edge and the precarious, tapping into our intuition, improvisation, somatic intelligence, and “making artful” choices to progress forward?

JMS & Company (JMSCo) offers an in-person embodied experience, utilizing the adaptive leadership framework, combined with the creative choice-making skill of dance artists.

Through this experience, JMSCo aids clients in diagnosing the adaptive challenges they currently face, internally and externally,
and helps them build novel patterns and norms to exercise leadership.

Blog Posts

Designing Events That Captivate and Convert Beyond Venue and Swag

Learn how intentional design—innovation, inclusion, and neuroscience—powers unforgettable event engagement and lasting impact.

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Crafting Personalized Health & Self‑Care Practices with Johnny Crowder

Everywhere you turn, someone is talking about health and self‑care rituals. Keynote speaker Johnny Crowder shares why true self‑care is not one‑size‑fits‑all.

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Elevate Your Event With These Skills: Insights from Gabriella Robuccio

Think event planning is all about checklists and timetables? Think again. Emmy‑winning strategist Gabriella Robuccio shares more on The Keynote Curators Podcast.

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Celebrating Juneteenth with These Transformative Keynotes

Learn how intentional Juneteenth programming paired with transformative keynote speakers can turn commemoration into sustained equity and inclusion.

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AI, GEO, & SEO Marketing for Speakers: The 2025 Authority-Building Playbook

How Professional Speakers and Speaker Bureaus Can Leverage AI to Build Unshakeable Authority and Increase Visibility in the New Search Landscape

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Rethinking Events: Bite-Sized Surprises and Live Interaction with Seth Godin

Seth Godin shares his strategies and suggestions for unforgettable events—from riff-based teaching to co-creation through communication and creativity.

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