Biography

John Michael works with clients to help them create and unlock customized leadership development opportunities for their organizations, communities, and causes. His work draws from his experiences as an entrepreneur, artist, producer, and educator.

For four years, Schert served as the inaugural Visiting Artist and Social Entrepreneur at The University of Chicago Booth School of Business, where he studied and lectured on the utility of the creative process, how the skills and behaviors of creatives can be of relevance and value to other sectors. He is the founding principal of the creative leadership consultancy JMS & Company, an executive producer of Boise’s B Corp-certified Treefort Music Fest, and founder of the American Ballet Theatre Leadership Lab.

He began his career as a dancer with American Ballet Theatre and Alonzo King LINES Ballet. In 2004, he co-founded Trey McIntyre Project (TMP), serving as the company’s Executive Director and a dancer for nine years. During that time, Schert gained a unique insight into the process and product of art-making, which has led him to become a sought-after national arts leader and speaker focusing on the evolving role of artists in American society.

Schert is a recipient of the USA Eisenhower Fellowship 2019. He holds a Master’s in Public Administration from the Harvard University John F. Kennedy School of Government.

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Videos

What can leaders learn from artists? | John Michael Schert

Moving Through Uncertainty Teaser

Ada Lovelace Festival 2022: Moving through Uncertainty

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Moving Through Uncertainty

In times of unrest, reshuffling, and (re)alignment, on an individual, collective, and systemic level, we look for navigation, reasoning, and a new moral compass. Instead of staying in existing patterns for the sake of comfort and safety, how can we step into—and become—the unknown, balancing the edge and the precarious, tapping into our intuition, improvisation, somatic intelligence, and “making artful” choices to progress forward?

JMS & Company (JMSCo) offers an in-person embodied experience, utilizing the adaptive leadership framework, combined with the creative choice-making skill of dance artists.

Through this experience, JMSCo aids clients in diagnosing the adaptive challenges they currently face, internally and externally,
and helps them build novel patterns and norms to exercise leadership.

Blog Posts

Best Artificial Intelligence Speakers for Retail & eCommerce Conferences (2026)

Discover the Best Artificial Intelligence Speakers for Retail & eCommerce Conferences and design AI agendas that grow revenue, CX, and loyalty.

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Best Artificial Intelligence Speakers for Insurance Conferences (2026)

Your guide to the best artificial intelligence speakers for insurance, with experts who turn AI trends into real carrier results.

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Why Thought Leadership Fails and What Employees Actually Want From Their Managers

Research reveals employees want respect and trust before advanced leadership techniques. Learn what really matters to your team.

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Why Top Event Planners Build a Strong Community First (And You Should Too)

Transform attendees into collaborators with proven community-building strategies that make your events memorable, meaningful, and worth returning to.

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Audience Engagement Through Laughter Works Better Than Any Agenda

Audience engagement transforms when humor creates connection. Learn from Scott Bloom how laughter turns passive attendees into active participants at events.

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Crisis Leadership That Holds When Everything Falls Apart: Lessons from Inside the White House Bunker with Robert J. Darling

Robert J. Darling shares crisis leadership frameworks and strategies for leading through chaos from his experience inside the President's bunker on 9/11.

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