Biography

John is the co-founder of the $150 million lifestyle brand Life is Good. When he and his brother Bert started the company in 1994, they had $78 in their pockets, lived out of their van, and sold t-shirts on the streets of Boston. Was this their way of avoiding the “real world”? You betcha. Did it turn into something much bigger? Absolutely.

It has been over 25 years since they sold their first t-shirt, but John and Bert champion the same mission: to spread the power of optimism. On their journey, they’ve been inspired by a vibrant community of resilient optimists who identify deeply with the brand and who constantly demonstrate the depth and meaning behind the three simple words “Life is Good.”

While John and Bert believe life is good, they also know life isn’t perfect, which is why Life is Good donates 10% of its annual net profits to the Life is Good Playmaker Project, which helps over 1 million kids overcome the impact of poverty, violence, and illness each year. In making their company a fully-integrated for-profit/non-profit model, the brothers hope to use their business as a vehicle to do good in the world.

Because of his unique perspective that ties rational optimism to business, John has been asked to share his transformative message at a wide range of corporate and thought leadership conferences including Inc 5000, Morgan Stanley, SAP Sapphire, Discover, and more. He and Bert have been featured in Forbes, NPRs How I Built This, CNNMoneyCNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York TimesThe Wall Street JournalInc. Magazine, and Men’s Health Magazine, among others.

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Life is Not Easy, Life is Not Perfect, Life is Good

Bert & John Jacobs founded Life is Good to inspire people to celebrate the good around them. Over time, a vibrant community grew that taught them that optimism is the most powerful strategy to living a happy and fulfilling life, especially in the hardest of times. In times of uncertainty, fear, loss, and tragedy, we still have the choice to focus our energy on what’s right in our lives and the world around us and find the opportunity instead
of obstacles. We have the ability to use these times of darkness to come together, to see each other as humans (not just co-workers or clients), build unbreakable bonds, and innovate like never before. Through this virtual keynote experience, Bert or John Jacobs will share the inspiring business story of Life is Good, from the humble beginnings selling T-shirts out of a van, to finding opportunity in the face of hardships like the Great Recession and unthinkable tragedies like the Boston Marathon Bombing, which took place steps from the Life is Good
Headquarters. Audience members will leave this keynote with a renewed sense of optimism and with the tools and inspiration needed to find and grow the good around them – in business and in life.

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Reviews & Ratings

Waldo Waldman
Waldo Waldman
May 19, 2024
Trustindex verifies that the original source of the review is Google.
I’ve been Speaking professionally for 21 years and work with the largest agencies in the world. I’m a Hall of Fame keynote speaker and a New York Times best selling Author. I have can honestly say in full confidence that Seth Dechtman and his team at Keynote Curator is the best agency I have been honored to work with. I’ve witnessed Seth’s client focused relationship skills On multiple occasions. His clients love him and he’s detail oriented and has great communication skillls. But most importantly, I’ve been on the receiving side of his servant, focused leadership style. He treats me like a valued partner and emulates everything a wingman is.
David Allison
David Allison
May 17, 2024
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Seth and the Keynote Curators team are tenacious and determined to do right by their clients and their speakers. I appreciate our relationship so much, and highly reccomend this group to anyone looking to book a speaker for an event.
Meir Statman
Meir Statman
May 10, 2024
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It is wonderful to join Seth in helping people reflect on their financial and life well-being and enhance them.
Trevor Wilde
Trevor Wilde
April 24, 2024
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This was an amazing experience. the Keynote Speaker we had was perfect for our event and will definitely be having another for our next one!
Sandro Forte
Sandro Forte
March 22, 2024
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Brilliantly hosted, with great content. An absolute ‘must add’ to any podcast list!
Jon VanDeventer
Jon VanDeventer
November 18, 2023
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I've been working with Seth at The Keynote Curators for over 3 years. I always look forward to our meetings because of both his professional expertise and his enjoyable, engaging personality. We have fun during our virtual meetings while developing innovative strategies and accomplishing goals. It's obvious from working with Seth over a number of years that he is always making event planning and booking services an easy process and providing responsiveness that sets him apart. He's an excellent partner who gets invested in your business and collaborates through every step of a process that can sometimes feel overwhelming.
Jason Galaska
Jason Galaska
November 7, 2023
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Seth and his team were fantastic to work with in 2023 and we look forward to working with Keynote Curators to find potential speaker matches for our events in the future. Thank you, Seth, for your professionalism!
Hailey Wilson
Hailey Wilson
October 23, 2023
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A Treasure Trove for Anyone Involved in Speaker Selection! As someone deeply involved in the intersection of marketing and technology at AImpact, I find the process of selecting the right keynote speaker to be a critical part of any successful event. Seth Dechtman's "The Keynote Curators" podcast is nothing short of a godsend for anyone facing the challenges and opportunities that come with this task. Seth brings an almost poetic understanding to the power of words, acknowledging that a speech isn't just a scheduled event but a transformative experience that can change the dynamics of an entire room. His enthusiasm for the craft is contagious, making each episode a joy to listen to.
Nicole
Nicole
September 14, 2023
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Seth is super knowledgeable about the needs of meeting planners to have a successful event and partners with you to find just that right fit!
Duncan Sigurdsson
Duncan Sigurdsson
August 28, 2023
Trustindex verifies that the original source of the review is Google.
HIGHLY RECOMMENDED! Working with Seth Dechtman and The Keynote Curators is always true partnership. In the three plus years that we have been involved in various projects, I can tell you that they always deliver. We have done some really cool stuff together. Any meeting professional, conference planner or event producer will greatly benefit from partnering with The Keynote Curators. High praise to Seth and his team.

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Blog Posts

 

Stop Stressing! Find Your Perfect Stress Management Style

✨ Eliz Greene addresses the complexities of stress management, highlighting the importance of recognizing and...

Read More

Why Do People Get Harley-Davidson Tattoos? Building Unwavering Brand Loyalty

🏍️ In a world where brand loyalty can seem fleeting, Ken Schmidt, former Director of...

Read More

Achieving 3 Daily Wins: Leadership Lessons with Lt. Col. Waldo Waldman

🎧 Tune in my conversation with Lt. Col. Waldo Waldman to become the person that...

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How to handle unexpected challenges during high-stakes situations? Mistakes can be costly, but meticulous preparation...

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MPI’s World Education Congress (WEC) in Louisville, KY

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