Biography

Jones, the founder of Gener8, has revolutionized the way people interact with their online data by creating a unique browser that puts users back in control of their information and allows them to monetize it.

As a successful young entrepreneur, Sam has garnered a significant following for his work with Gener8, including a viral appearance on Dragon’s Den with over 25 million views online. His vision and drive have attracted investments from high-profile celebrities such as Tinie Tempah and Harry Redknapp, propelling Gener8 towards Sam’s ambitious goal of becoming a £1 billion business by 2030.

Sam’s expertise in brand management and advertising was honed during his time as a global brand manager for Red Bull, where he created award-winning advertising campaigns seen in 165 countries worldwide. His success in the industry has led to him being invited to deliver keynotes at numerous tech and business events, with audiences surpassing 30,000.

Gener8 has been recognized as “One of London’s rising tech stars” by Forbes, and Sam has been named “Disruptor of the Year” at the Great British Entrepreneur awards. With his forward-thinking approach and entrepreneurial spirit, Sam Jones is a force to be reckoned with in the tech industry.

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Videos

Gener8 2022 Recap

Sam Jones, founder of Gener8 on how to perfect your pitch with Great British Entrepreneur Awards

Monetising personal digital data sparks interest in the Den 🐉 Dragons’ Den - BBC

Sam Jones, founder of Gener8 on BBC's Morning Live

Sam Jones, Gener8 Founder, Tech Nation Rising Stars Final

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Blog Posts

Audience Engagement Through Laughter Works Better Than Any Agenda

Audience engagement transforms when humor creates connection. Learn from Scott Bloom how laughter turns passive attendees into active participants at events.

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Crisis Leadership That Holds When Everything Falls Apart: Lessons from Inside the White House Bunker with Robert J. Darling

Robert J. Darling shares crisis leadership frameworks and strategies for leading through chaos from his experience inside the President's bunker on 9/11.

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Why Veterans Teach the Leadership Skills Your Team Needs Most

Veterans Day reminds us that commitment means showing up for others—discover how veteran speakers teach steadiness, trust, and service.

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How to Find Happiness by Loving the Process (And Not the Prize)

Discover how Olympic legend Apolo Ohno found happiness by prioritizing purpose over prizes and loving the journey more than the destination.

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Energy Management Strategies with Erin King

Energy management expert Erin King discusses balancing energy in this episode of The Keynote Curators Podcast, sharing strategies for peak performance.

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Why Top Event Planners Build Loyalty Loops (And You Should Too)

Build unwavering client loyalty through trust, engagement, and emotional connection—turning first-time buyers into forever advocates.

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