Scott Greenberg

Meet Scott Greenberg: the go-to expert for organizations aiming to elevate their business metrics and the people behind them. With a unique blend of strategic business acumen and human-focused leadership, Scott is the catalyst for holistic business transformation.

Author of the game-changing books Stop the Shift Show and The Wealthy Franchisee, Scott dives deep into the human elements that directly impact business performance. He equips leaders with a peak performance mindset, empowering them to lead more effectively and cultivate high-performing teams. His innovative management tool, 30-Second Leadership™, has revolutionized the way businesses enhance employee mindset, skillset, and overall performance.

As a former multi-unit franchise owner recognized for best management and customer service, Scott brings a wealth of real-world experience to his programs. His keynotes and online trainings are not just informative but transformative, offering actionable strategies that produce immediate and lasting results.

But Scott is more than just a business transformer; he’s a storyteller, an inspirer, and a strategist. His high-energy, customized programs don’t just educate; they ignite audiences, leaving them empowered and inspired.

Scott’s expertise isn’t confined to the business world. He’s the author of The Wealthy Franchisee: Game-Changing Steps to Becoming a Thriving Franchise Superstar (2020) and Stop the Shift Show: Turn Your Hourly Employees into a Top Performing Team (February 2024), published by Entrepreneur Press. Scott is also a VIP contributor to Entrepreneur and a frequent contributor to Nation’s Restaurant News, Global Franchise Magazine, QSR Magazine, and Franchise Business Review.