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Biography
Jeff Molander is an authority on effective conversation enablement strategies and the founder of Communications Edge, Inc. He is a lifelong learner, coach, father, foodie, outdoorsman, and creator of the Spark Selling communication methodology, a curiosity-driven way to start and advance conversations.
Jeff is a sought-after speaker, trainer, and accomplished entrepreneur who co-founded what became the Google Affiliate Network and Perforics Inc. (a Publicis unit) in 1999. Today, he is transforming how people start conversations with those they need relationships with via digital platforms. He and his customers are addicted to innovating new ways to break through noise and engage—to get conversations started with customers.
Jeff uses proprietary success stories, occasional humor, and practical tips to cut through the hype around trends like social selling. He presents innovative ideas your audience can apply to improve performance. You’ll discover how today’s elite marketers and sellers are provoking conversations with buyers, growing in times of chaos. Jeff was first to offer a practical book for small businesses to sell using social media. He published Off the Hook Marketing: How to Make Social Media Sell for You.
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Videos
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We're over a decade into "Social Selling." So why do customers see everything sellers do and say as insincere ploys? Why are we so easily ignored or deleted? How can we earn attention, engagement and appointments with buyers? Jeff will show your audience a surprisingly practical answer: Sparking customers' curiosity. Discover how to speed-up prospecting by slowing down, provoking curiosity of buyers. Then connecting it to traditional selling processes. Your audience will leave this session with:
• New insight on why most sellers struggle to earn conversations with digital tools (and what to do instead)
• An effective, repeatable way to engage buyers using LinkedIn, email and voicemail
• Clear next steps to get more appointments by sparking customers' curiosity in products
It's a bad time to be average in sales. Earning attention and conversations with decision-makers has never been this difficult. Gone are the days of telling compelling stories or asking, "are you the appropriate person to speak with?" as a way in. Today's buyers are defensive, armed with caller ID, ad blockers and smell your commission breath from a mile away. They're expert at avoiding interruption. Jeff will show your audience a systematic way to:
• Spark curiosity in potential buyers
• Slow down, earn permission to converse first, meet later
• Focus on pulling, attracting conversations via problem solving
• Get rid of self-defeating copywriting/communication habits once and for all
Testimonials
Booksby Jeff Molander
Off The Hook Marketing: How To Make Social Media Sell For You
Insights from Jeff Molander
Watch our full conversation here: Are You Pushy or Provocative?
"People are starving for brevity. They're starving to have their curiosity provoked."
- Jeff Molander"The only way you're gonna break through all this noise is by performing what is called a pattern disrupt."
- Jeff Molander"Are you opposed to this?" is a great way to get them to flex their power, right? Hmm. You know, you're recognizing my power that, yeah, I might be opposed to this. That 'no' is a potential response, and this allows them to flex some of their muscle, flex some of their authority."
- Jeff Molander"There are more people these days trying to use digital to get in touch with people and failing miserably."
- Jeff Molander"Recognize the patterns from these people who do not have an established relationship with you, and that's gonna make it a lot easier."
- Jeff Molander"What we are challenged to do, and what many of our customers and members have a much better success rate at, is sparking curiosity. So in other words, pulling. Being brief, being provocative, and as you say, in a positive way, which ends up being curiosity."
- Jeff MolanderFor Meeting Planners
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