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βοΈ With 2022 behind us and a return to pre-pandemic gatherings continually gaining momentum, what can meetings and events professionals expect for the coming year? Four industry experts recently weighed in.
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π Progress aside, challenges for the industry will stick around for a while: budgets will remain tight due to inflation and threats of a global recession; deliverables will remain uncertain due to ongoing global supply-chain delays. π
π Virtual meetings continue to provide educational opportunities, but in-person events, thanks to their vital human connection, will continue to outpace online gatherings. Industry professionals must maintain a happy medium when designing events for those excited to gather and those who are still a bit apprehensive. π₯
π The demand for incentive travel programs will continue to increase. A 2022 Incentive Travel Index revealed 91% of buyers and sellers agree that incentive travel remains an ideal way to recognize accomplishments, strengthen engagement and corporate culture, reinforce company messaging, and encourage the sharing of ideas and best practices for employees and customers. βοΈ
π Events will continue to be shorter, with many remaining local or regional compared to international or national. πΊ
π Sustainability will be a hot topic on stage and with event design, especially as Generation Z enters the workforce. π±
π Experiential marketing β creating fun, unique experiences β will continue to grow as companies see the positive impact on customer engagement and sales. π±
What are your predictions for the industry?
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