August 2, 2022

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You’ve spent months searching for the perfect keynote and finally found one. She’ll be a huge hit at your event… if you can get a full house to see her.

Driving awareness about speakers – even well-known celebrities – isn’t as simple as putting photos on event invitations anymore. It takes planning and the resources of more than just the conference team.

If you don’t employ a mix of promotion strategies, you’ll miss opportunities to inform your audience and create excitement about your speaker. Why ask an impactful speaker to share their message with a half-empty room?

Use some of these speaker promotion tips to help spread the word and fill seats:

? Promote your keynote on your company’s LinkedIn page.

? Ask your keynote to author a guest blog for your LinkedIn page.

? Ask your conference sponsors to promote your keynote in their marketing materials.

? If your keynote is a best-selling author or an advocate for a special cause, ask to interview them for a podcast before your event.

? Ask to use your speaker’s blogs, articles, or podcast clips on your company website or in event registration emails.

? If your keynote format is Q&A, ask your audience to submit questions in advance.

The payoff:
? Your speaker promotion drives event registration.
? More people hear their message.
? You feel great about your speaker’s ROI.

What strategies have you used to promote your speakers?

Tags: business, communication, digital marketing, entrepreneur, marketing, marketing strategy, motivational, search keynote speakers, speaker, speaker management, strategy, website for keynote speakers